In the internet age everyone wants their presence on social media platforms whether it is Facebook, LinkedIN, Twitter, Instagram, Snapchat,Tiktok, Tumblr etc.

Due to this people are spending most of the time surfing and searching on the internet. It has modified the shopping style of people and this is why businesses should enhance and boost their social media presence.

What is Social Media Optimization

According to investopedia “Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and ameliorate potential damaging news”

SMO ( Social Media Optimization) is a technique in which brands and businesses optimize their social media presence. It’s not limited to brands and businesses only. Today celebrities and politicians also optimize their social media accounts. Even media channels like Zee News, Aajtak, R Bharat etc. are having their accounts on social media channels.

Image Credits: Pixabay

On Social media optimization the content is optimized and shared with the relevant audience. It includes to have an engagement in a social media community and identify their needs. If you are able to fulfill what your community needs then you are doing a business.

Why social media optimization is important?

With SMO, you can ensure a strong presence on the social media channels for the business and establishes the image of the brand. It not only introduces new people to the business but also helps in branding, improving visibility and remarketing. Social media optimization provides the opportunity to reach out to global audience.

What is the difference between social media optimization and social media marketing?

Social media optimization (SMO) and social media marketing (SMM) are two different things. Social media optimization is a process to optimize your social media presence so that it is ready for social media marketing. While social media marketing is a process to market your business on social networks.


Facebook is a social media giant and one can leverage it’s potential if it’s used effectively. Facebook Ads can help your brand reach the specific location where you are offering your services.

To optimize your Facebook page, follow the below tactics:

  • Create a new URL for your business
  • Add Like Plugin into your site
  • Allow the user to add comments to increase the clicks on Like button
  • Post new, intuitive and fun substance including recordings, questions and surveys
  • Add pictures in content that increase it Likes and Clicks
  • Update the page with relevant keywords in Information Section
  • And many more


Instagram is owned and managed by Facebook and you can manage your facebook and instagram accounts from a single dashboard.

Image Credit Pixabay

If you are running facebook ads there is an option to run ads on instagram as well. Instagram mainly focus on visual content rather then text so try to include vibrant images. It’s more popular among younger generation which is an opportunity for businesses who have a product or a service for young people.

Remember for running ads you should have enough content. Your Instagram account with less content do not perform well.


Twitter is a social media platform that has a unique concept tweet and retweet. It is a very strong channel and most of the influential people are active on twitter including president, prime ministers, sports persons, celebrities.

With twitter ads you can reach an audience globally or locally and if used effectively it can trend on twitter. If you have used twitter you must have seen trending on twitter feature which is unique in it’s own way.


LinkedIn is a social media platform for professionals. It can give you a very high conversion if you are b2b business. People here do not write formal text and most of the stuff is of high quality.

LinkedIn company pages is a feature in which brand and businesses can increase their follower count and can reach out to audience with new feature or product update.

How much does it cost??

Social media optimization can be managed by an in house team or you could also outsource your SMO.In house team often cost more than third party vendors and starts with as low as INR 10,000 ( 137 USD ) in India.

If you are looking for SMO you can email at with the subject line “Request for SMO”.

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By Ankit Chauhan

Ankit Chauhan  is a software engineer by education. He is the Founder, Author and Content Strategist at Digipro Marketers. He is currently into digital marketing services. He is a Vskills Certified Digital Marketing Master and also holds a B.Tech degree in Information Technology. He is into digital marketing from the past 6 years.

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