Inbound Marketing

Inbound Marketing is a great technique to generate leads for your business but you can be in a loss too if it’s not used effectively. Is your inbound marketing strategy ready for 2018?

Here are some of the key Inbound Marketing strategies that Marketing professionals can utilise in the year 2018.

1. Generate Quality Content

It is rightly said that content is king and the business professionals who know the importance of generating good quality content are far more successful than who don’t.Companies and businesses who don’t have a  blog and long-form content will find a hard time generating online leads.

Just like a blog here are some other forms of content you can focus:

  1. Videos
  2. Infographics
  3. Polls
  4. Events
  5. Interviews
  6. Quiz

Just make sure it’s mobile-friendly. Always.

2. Collect Customer Details

In 2018, knowing your audience is very important, and that means you should collect as many details of your customer to use later.

Generating customer details can be done by applying forms to your landing pages and when a customer fills it you will have that detail.

3.  Make your Website Responsive 

By now, it’s no secret that responsive design of your website is a key to attract and retain your customers. Nowadays people are accessing internet on various devices such as PCS, laptops, tablets and all these devices have a different screen size. The best part of a responsive website is that it adjusts itself according to the screen size of the device and fits accurately. So the next time when you are updating your website make sure it’s responsive.

4. Increase Quantity of Content

It’s not only about the quality of content but quantity also plays a major role in increasing inbound leads. Suppose you have a food product and you want to sell it online and you have written 5 posts about it but your competitor also have that food product and has written 50 posts about it chances are that your competitor’s online visibility is higher. It is because search engines work on the theory to provide the most relevant content based on the keywords users search and it’s obvious that the one with more posts will have more keywords than the one with fewer posts.

5. Nurturing Your Leads

Once you have acquired a lead, you should concentrate on nurturing that lead by engaging him in various activities such as

  1. Quiz
  2. Games
  3. Free Trials and offers
  4. Polls
  5. Events

Inbound marketing doesn’t end when you acquire a lead and thus nurturing a lead will play a significant role in inbound marketing strategy in 2018.

6. Use Online Networking

A good online network plays a major role in inbound marketing strategy in 2018. All companies are running towards increasing their online network so that they can promote their product or services over that network. Social Media channels such as Facebook, LinkedIn, Google Plus, Twitter, Instagram, Pinterest can be used to build your online network.

It’s additionally critical that online networking doesn’t simply mean tweeting a couple of times each month. An awesome online networking methodology should likewise incorporate incredible substance, regardless of whether it’s recordings, blog entries, or other curated content.

7. Email Marketing

Email Marketing is also an important inbound marketing technique.In this technique, you use emails to promote your product and services.

With the right strategy, email can produce a great ROI (Return on investment) and it will continue to be a useful tool for years to come.

You can use various tools for running your email marketing campaigns such as:

  1. Litmus.
  2. Mail Chimp.
  3. Reach Mail.
  4. Target Hero.
  5. Mad Mimi.
  6. Cake Mail.
  7. Mailjet.
  8. Flashissue.

8. Influencer Marketing

Why Influencer Marketing is the Lifeline of Your Inbound Marketing

Utilizing an inbound approach to influencer marketing drives awareness, harvest your customers, and build trust over time. The effects of influencer marketing on your inbound efforts include:

  • improved word-of-mouth advertising
  • increased number of expert opinions gained
  • social proof
  • brand advocacy

All of these factors are essential to building customer trust and loyalty. In fact, a recent Nielsen study found that 92% of consumers trust word-of-mouth recommendations above all other forms of advertising. By starting with a relevant message your customers will have more faith in your product or service. You should wisely choose influencers for your brand and by including them in your inbound marketing strategy can produce great results.


Inbound Marketing strategy keeps on changing and one should not hesitate to try and experiment new techniques. A good inbound marketer should always have an eye on the future and be ready to update his strategy accordingly.

2018’s just getting started – now’s the time to dive in with one or more of these strategies and start enjoying the benefits.

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By Ankit Chauhan

Ankit Chauhan  is a software engineer by education. He is the Founder, Author and Content Strategist at Digipro Marketers. He is currently into digital marketing services. He is a Vskills Certified Digital Marketing Master and also holds a B.Tech degree in Information Technology. He is into digital marketing from the past 6 years.

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