Email marketing is there for a long time, but people are still not able to use it effectively. Email Marketing results in the highest ROI ( Return on Investment) and has a vast potential in business growth.
After all, what comes with email marketing is:
• The ability to control traffic.
• Send an email broadcast whenever you like.
• Have your subscribers go through constant email followups.
• And of course, everyone’s favorite, make money from your emails.
Given the fact that subscribers can stay on your list for months or even years.
How come more people don’t see much success when it comes to email marketing?
That’s something that certainly needs to change.
Here I am mentioning a few ways to help improve your email marketing efforts.
3 Ways To Maximize Your Email Marketing
I once heard a quote that I’d like to share with you:
Small hinges swing big doors.
I’m sharing that with you because it’s the same when it comes to email marketing.
Sometimes all you need are a few small changes (which can lead to massive results).
So without any further ado?
Let’s get down right into it.
Sell The Click
Often I see people trying to sell in their emails, but not in a way I’d recommend.
After all, if you’re promoting a high converting offer?
The vendor has already done a great job of selling how good the offer is.
The hard part is already taken care of, so what should you do instead?
Sell the click.
It focuses much more on getting people to a sales letter, rather than getting them to buy in the email.
Do you see what I mean?
After all, if you don’t get people to click on the links in your emails, then you won’t make any sales either way.
Now, you might be wondering how you can go about selling the click more effectively.
Here are a few ways.
Have A Hard-Hitting Subject Line
The subject line is 90% of the equation when it comes to email marketing.
So the first step is making sure that they open up in your email in the first place.
Here are a few great ways to improve your subject lines:
• Use curiosity.
• Ask them a question.
• Use benefit-driven subject lines (what’s in it for them).
And one of my favorites which is How To.
• How to hit your drives 300+ yards.
• How to double your email open rate.
• How to increase your affiliate commissions.
I think you get the idea 🙂
Another great way to sell the click is also
Relate To Your Subscribers
You’re most likely trying to solve a problem for them, so talk about those problems.
For example, when I first started online, I talked about:
• Starting from nothing.
• Struggling to get up and running.
• Not seeing decent results for an extended period.
And so on.
Emails like this become much more readable (because of the personal factor).
And emails that get read more can also accompany more clicks, too.
So that’s one way to get more out of your email marketing efforts.
Let’s look at another way.
Email More Often
So the question arises how often you should be emailing your list?
It might be one of the most debated topics when it comes to email marketing.
But when it comes to my answer?
It would have to email more often (unless you’re already doing one a day).
I’ve made the horrible mistake of not emailing often, or even worse?
I am not emailing at all for a few months.
The result of that was a completely dead list of thousands of customers.
You see, the internet is always changing and moving at a breakneck pace.
So if you aren’t continually appearing in your subscriber’s inbox?
Eventually, people will forget you.
I don’t know about you.
But I would personally instead email more often (and have a few people unsubscribe).
As opposed to barely ever emailing and having my opens and clicks completely diminish.
Last but not least.
Choose The Right Autoresponder
It might not seem like a big deal, but it can certainly make a difference.
I’ve tested out around ten different email marketing autoresponders, and they all have their pros and cons.
However, What’s most important is how the autoresponder will best help you.
Here are a few examples of things to keep in mind when it comes to choosing the right autoresponder.
It is the biggest one.
If you could double your open rate (say from 8% to 16%) just by using different autoresponders?
Don’t you think that would make a big difference?
It certainly would.
Now, I’m not saying you need to go out and change the autoresponder you’re using if you like it.
However, there might come a time when you want to look for alternatives.
And testing out the deliverability is always a good idea.
Note: You can always ask other customers about their experience with an autoresponder too.
Nowadays, autoresponders are equipped with all the bells and whistles possible.
In my experience, all of them aren’t necessarily needed.
But one of the most important aspects I’ve found to be is email automation.
It can include:
• Automated email followups.
• Automated email tagging and segmentation.
• And you can’t forget about lead tracking and segmentation.
These features are beneficial because they allow you to focus primarily on email maximization.
Plus, automated email followups can go out for as long as you like.
This ties in with emailing more often, as you continuously drip out emails.
1. Write to them once.
2. Add them to your autoresponder.
3. And then have your subscriber go through the process.
These are just a few things to keep in mind when it comes to the right autoresponder for you.
You can also always:
• Ask around for customer experiences.
• Take an autoresponder for a test drive.
• Or even look for review/battle posts between autoresponders (just like this article).
That should give you more than enough information to help you find the right autoresponder.
So let’s wrap things up as we have a few things to recap.
Email marketing comes down to doing the same things over and over.
I understand that it doesn’t sound like the sexiest thing in the world, but it works.
Just keep in mind when it comes to email marketing:
1. Sell the click.
2. Relate to your audience.
3. And choose the right autoresponder.
Don’t forget about email followups that can be automated, too.
That will save you a lot of time and effort, while also making sure your subscribers stay around for the long haul.
Thank you for reading 🙂