Thought For the Day: Internet and Innovation should have no boundaries

There has been a lot of buzz about digital marketing over the years, both on online platforms and offline platforms. It is something that helps you to group your business to a greater extent. The more effective strategies you incorporate into your business, the more conversion you tend to achieve. 
In earlier days, people only used to utilize traditional marketing strategies. There are generally two types of methods available in the world; Digital and Traditional. Search Engine Optimization (SEO) and Pay-Per-Click (PPC) belong to the digital marketing strategy. And offline aka traditional marketing revolves around the TV advertisement, Radio advertisement, Billboard, etc. 

Marketing Platforms

  • Traditional Marketing: Back then, when the world was not much digitalized, people only used to make use of traditional methods. They used to promote their business in newspapers, TV, Radio ads, billboards, and whatnot. In fact, they used to send direct mails to their target audience and endorse celebrities for influencing purposes. 
  • Digital Marketing: As you can assume the name of this method, digital marketing is the strategy that helps you to promote your business on the World Wide Web. The techniques of this platform may include search engine optimization, pay per click, content marketing, paid online advertising, social media marketing. One thing that we cannot overlook is that, among all digital marketing approaches, Search Engine Optimization (SEO) works the best when it comes to ranking your business on the top of the search results. SEO is additionally an effective strategy when it comes to making a business popular in big cities like Montreal. Fortunately, if you are from Montreal, this is one of the best seo company in Montreal QC that you should reach, if you are running a business within the city. 

Market Reach

  • Traditional: The platform you utilize plays an optimal role when it comes to determining the market reach of traditional marketing.
    For instance, when you promote your products and services on TV, Radio, or Billboards, the chances are that only the local people will get to see your advertisement. If you want to go international, you have to make use of other methods.
  • Digital : Digital revolves around the world wide web. You can target any people from any corner of the world. There are a lot of opportunities open for you to choose from. You can promote your business to a greater extent internationally. 

Which One is Better?

Actually, it depends. It’s not like any of these is useless. They both have their positive characteristics and they play a huge role to promote your business. They have a great impact when it comes to bringing a return to your investment. Incorporating both methods will e a beneficial venture for you. However, digital marketing has been providing greater advantages and focusing on this part will help you to grow in a full swing. But, traditional marketing also has its own advantages. The moral of the story is, both strategies have their own benefits, it’s your call to choose the one that meets your requirements accordingly. 

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By Pete Campbell

Pete Campbell is a notable management consultant and digital marketing expert. He is quite experienced in the field of web marketing as well as website designing.

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