Keyword research is the act of researching common search phrases that people use in search engines like Google and strategically incorporating them into your content so that it ranks better in search engine results pages (SERP). In search engine optimization, keyword research is a crucial step (SEO).
Choosing a theme for your content that is centered on a set of targeted keywords that you want your content to rank for is part of the keyword research process.
We’ll look at the top 5 keyword research tools in this article, as well as some creative tactics you may use to gain a wooden peg leg up on your competitors. Some are free, while others are not (but well worth the money).
WordStream’s Keyword Tool (free)
WordStream’s unique keyword tool, which can be used for both SEO and PPC keyword research, is highly memorable.
The WordStream keyword tool allows you to target particular themes (groups of similar keywords), receive additional recommendations, and organize them by topic for quick ad group launches.
This keyword research tool offers 30 free searches before requiring you to join up for their WordStream Advisor to utilize it further.
If you want to look like an idiot describing the pronunciation of this tool to your watercooler pals because you have numerous channels you want to perform keyword research for, Soovle is the tool for you.
Soovle searches several search engines for the most typed-in terms depending on the keyword root you provide. Amazon and eBay are also included.
It’s not only a wonderful keyword research tool, but it’s also a fantastic brainstormer since you can start putting in your ideas slowly and let it develop its own.
SEMRUSH isn’t your ordinary keyword research tool; it’s capable of much more than simply keyword research.
It allows you to do keyword research in a variety of methods, including finding keywords using a seed term, finding keywords that drive traffic to your rivals, and analyzing keyword gaps.
The ability to identify keywords based on a URL is the simplest one that I appreciate. Simply enter a URL (or a competitor’s URL) and it will display all of the keywords that rank for that page or for the entire site.
You’d get monthly search volume, keyword difficulty, and CPC for PPC in addition to keyword data.
KWFinder is your best choice if you’re searching for a single tool that’s solely dedicated to keyword research. Despite the fact that they are new to the market, they are one of the most rapidly expanding SEO tool firms.
KWFinder assists you in locating the keyword that will assist you in attracting highly focused visitors. You can rapidly identify long-tail keywords linked to problem-solving by using the Questions-based Keyword Research tool. It goes without saying that problem-solving content drives more focused traffic and conversions.
Both free and premium options are available on KWFinder. The basic plan is the best for the majority of customers. However, to test the efficiency of the KWFinder keyword research tool, sign up for a free 10-day trial membership.
Answer The Public
Answer the public is a wonderful place to start if you’re searching for a free keyword research tool. Based on your seed phrases, this keyword tool can help you identify long tail keywords.
Keywords will be shown in a variety of forms, including Questions, Prepositions, and Comparisons.
The free plan allowed you to search for three keywords each day, which is reasonable for a free service. For your searches, you may also choose a nation and a language. It lacks keyword volume, but if that isn’t a major concern for you right now, “Answer The Public” is a good option.
To summarize, you’re searching for an industry-related term that’s neither too specialized nor too common, and that will drive traffic to your site and turn visitors into buyers.
It may appear difficult to do keyword research. But keep in mind that this study will serve as the bedrock for the remainder of your content strategy. Your clients aren’t all the same. Create material for the appropriate audience and deliver it at the appropriate time.