Are you a real estate agent looking for ways to boost traffic to your website? Want to know how SEO can help you achieve your business goal?
Many business owners do not know the true potential of SEO and the role it plays in their businesses. Real estate agents need to understand that inbound traffic is very essential to boost their traffic.
Real estate agents seem to have no interest in SEO. However, like other business owners, real estate agents can also get benefitted from SEO. Having worked with dozens of real estate agents and brokers, I have learned a lot.
Real estate agents think that SEO is just a fancy word for describing your work. Any business that sets some of its customers locally can take advantage of SEO. If you have a physical work location, you have to use the best SEO strategies to drive huge traffic.
Real estate agents often face challenges to attract new customers. Though they may get quite a good number of referrals, many prospects search on Goggle, Yahoo, or Bing and approach 2-3 agents shown on the first page of Google. To drive prospective clients towards your website, you must make your way to the top of search engine ranking. This is possible only by practicing the best SEO strategies.
I have recently attended a webinar on the topic – SEO for real estate agents. If you are serious about attracting new clients and grow your real estate business, it’s time to get started doing SEO on your website.
In this post, I am going to highlight a few points on why real estate agents need SEO and how they can attract a large group of audience.
1. Drive huge traffic
If you want to get free traffic to your website, you should consider investing in SEO. Advertising is still one of the biggest expenses for small and medium businesses. Boosting Google ranking will give you a constant flow of traffic that you need to convert into paying customers. Statistics support the fact that higher website rankings will help you generate more traffic to your website. Nearly, 1/3rd of the internet users will click on the first three results shown on search engines and only 1/10th of the users will go to the second page.
SEO is one of the best and effective ways to get the website listed on the top of search engine results, increasing the number of clicks on the real estate website. Opting for an SEO strategy that focuses on the neighborhood, house model, locality, amenities, price, etc will help genuine prospects land on your website and buy/rent out a property.
In short, SEO helps you to reach the target audience without spending much time, and those prospects are likely to turn into potential customers.
2. Better conversion rate
High ROI is one of the key reasons why small and large businesses invest in SEO. I mentioned this in many of my blogs. The same applies to real estate agents. They can get better ROI by prioritizing SEO.
Many factors affect the cost of SEO. Whether it is the scope of the project, services needed, company size, and time – all these factors play an important role in the pricing. Usually, the cost of SEO services starts at $140 an hour and goes up to $9000 a month. However, the cost of investing in SEO is significantly less compared to the Return on Investment (ROI).
As a Freelance SEO Consultant, I have succeeded in achieving the target growth of 250-600% for my clients in their website traffic over 12 months.
3. Increases brand awareness
If you want people to know about you and your services, your real estate website must get listed on the top of search engine results. As I said before, the majority of internet users don’t even go to the second-page results. This means, if your real estate website is not shown on the first page of search engine results, people don’t even know about your website.
SEO enables your website to climb the rankings and reach the top of search results. As most of the users click on the first page results, you are likely to get more clicks. More and more people will try to contact you and subscribe to email offers.
Many real estate agents argue that they do not need the added expenses of a website, as they get one as a part of their marketing plan. However, investing in SEO helps your website to rank high, getting more clicks and views. Your company is known by many people, resulting in increased brand awareness.
4. Leadership in the field
To rank high on search engine results, you need to focus more on the quality of content, keyword usage, backlinks, and many other things. By focusing on all these factors, you are improving the quality of your website.
When you link your content to other sites, you are indirectly referring to other genuine websites also. It means, your website is not only benefitting you — but helping authority sites by redirecting your visitors. Google loves genuine websites that are informative and at the same time beneficial to others.
If your website has high-quality content related to real estate, it will help you get links from known websites as well. No doubt, high-quality websites result in more user interaction in the form of shares and comments, treating you as a leader in your field.
5. Become local to the prospects
Having your website allows you to target prospects across the globe. However, it is not enough to drive traffic to your website. Just think, why does a person living in another country choose your services? They do not even click on your website, no matter how well it is designed. The main aim of any business is to target local clients, who can grow your business.
The same is the case with real estate agents. SEO helps you target people of specific geographical areas. If there is any particular area you are trying to focus on, you can easily do it — by integrating target keywords in your website elements through local SEO tactics.
By integrating long-tail keywords into your website, you are giving yourself a distinctive advantage over your competitors who are focusing on broader and targeted keywords. When the potential customer begins to search for real estate agents in your town, there are likely to discover you.
SEO represents you as a perfect agent for their requirements, increasing the chances to hire you.
6. Your competitors are investing in SEO
This is one of the common reasons why real estate agents should prioritize SEO. If you want to establish a successful online presence, you should win the race against your competitors. In today’s competitive world, everyone wants to stay ahead of others, and your competitors are sure to reach a higher ranking in Google than you.
SEO is an ongoing process and the more you invest in it, the greater are the returns. There are different levels of SEO, and if your competitors are at a lower level than you —- you are can gain a competitive advantage. If your website is not ranking on search engine results, you still have the opportunity to rise – by investing in SEO.
Ranking on the top of search engine results is a constant race, and whoever tries hardest will reach there first.
7. It costs you less than other traditional advertising methods
SEO is considered one of the best marketing tools that are very cost-effective compared to the costs associated with other marketing methods. There are different forms of online advertising such as – social media marketing, content marketing, PPC advertising, email marketing, etc. Compared to all these, SEO is cost-effective and provides a good return on investment.
PPC may drive more revenue and your organic SEO may remain the bedrock of your online presence. There is no reason to say ‘NO’ to SEO. Some real estate agents may take time to see better results. It doesn’t mean that SEO is not working for them. If you want to do SEO, I advise you to start sooner. You will get a positive ROI faster and you can earn huge profits over 6-8 months by investing in SEO.
Investing in SEO has become very important than ever before. Whether you are in the field of real estate or any other, lack of online visibility can ruin your business. Real estate agents need a strong SEO strategy if they want to succeed in the world of online marketing.
SEO is a highly effective way of promoting your business and get a better ROI. It remains one of the important components for any business to improve its online presence.