Social media live videos are the apt way to add a sense of urgency and briefness to your marketing strategy. Live videos create unique, different, and exclusive real-time experience that compels any user to comment and engage with you. It will, in turn, merge individual audience members into a large society.
In this article, you will learn how you can use live videos on various social media platforms like Facebook, Instagram, Twitter/Periscope to grow your brand and build a better relationship with your userbase.
Why to Use Social Media Live Videos?
Streaming live content through social media benefits several factors which you can’t find in any other way of content distribution.
- Mobility (if you’re using your phone’s camera)
Besides these factors, using social media live videos also allows users to participate in real-time, which makes it different from normal content engagement such as liking a video or leaving a comment. Only social media live videos offer this real-time experience—which makes it original and worth investing in.
How to Use Facebook Live?
Facebook Live is a built-in feature in the Facebook mobile app. To do a live broadcast from the Facebook mobile app, click the live video icon below the text field.
Benefits of Facebook Live Videos:-
- You can set the privacy of your stream just before it starts. Don’t forget to add a short description of your broadcast.
- You’ll be able to see the number of viewers who are currently watching your broadcast. Reactions and comments will be visible on your screen in real-time.
- You can broadcast for up to four hours, which should be more than enough in most cases. In addition, your broadcast will appear in your timeline for your audience to see later.
How To Use Twitter Live/Periscope:-
Twitter integrated Periscope into their main app feature in 2016. Now anyone can broadcast live videos directly from the Twitter app and reach users on both Periscope and Twitter.
- Tap the compose tweet icon.
- Social Media Live Videos.
- Tap the live icon.
Benefits of Twitter Live:-
The integration between Twitter and Periscope gives you great exposure since the videos you broadcast on Twitter will be visible to Periscope users as well, even if you haven’t signed up for a Periscope account.
Instagram started out as a photo-sharing app, Instagram certainly has come a long way in helping its users with a live video feature. Instagram’s live video feature is a part of the stories feature. Instagram’s Live videos disappear after 24 hours.
To use Instagram Live, tap the camera icon on the top-left corner of the app or slide your screen to the right. Your broadcast would get live for up to an hour. Your users will be notified, and the best part is that the live video is located at the top, which makes it hard to miss for anybody.
Benefits of Instagram Live:-
The main objective of Instagram live is the urgency it gives to the users due to the fact that the video will disappear. There’s no second chance if they don’t see your broadcast in the first 24 hours—that is, as long as you don’t publish it somewhere else.
Social Media Live Videos are considered to be a boon to the company’s and organizations which need a good userbase. They tend to give a higher sense of marketing strategy which will be good for the sustainable growth of the company.