White label SEO services have become the bedrock of the digital marketing industry, with the service becoming more mainstream every year. Since then, the trend has exploded, and many large companies have taken advantage of white label SEO to offer superior services to their clients.
If you are running a digital marketing agency and want to take advantage of the economies of scale that white label SEO service providers provide, then it’s important you still have an idea of the dynamics that are popular in this industry. With the search marketing landscape changing so rapidly, it can be hard to keep up with all of the white label SEO trends that are developing each year, not to mention all of the changes within each industry. Read about all the latest trends and developments in this field in this post. Then read about the top trends of white label SEO trends for 2022.
The Rise of Personalized Search
Native advertising is predicted to be a big trend in the future, thanks to its ability to offer more comprehensive and detailed information than traditional adverts.
Search engines have always been looking for ways to personalize search results based on user preferences and interests. In recent years, this trend has intensified, with Google now showing personalized results for many types of queries, including local businesses. The Google algorithm is constantly being updated to offer better results. With ads embedded into social media feeds and mobile apps, they also provide much better visibility than banners or sidebar advertisements. It’s still invisible marketing — consumers are receiving high-quality content without even realizing it’s an advertisement.
You need to make sure that the company you outsource to uses the latest tools that incorporate variables such as language, location, and previous search history behavior to achieve the best-personalized results for a client’s products and services and increase their sales.
White label SEO providers also need to constantly try to get high-quality backlinks that can propel them to the top of the ranking page. When Google sees high listing sites containing backlinks to your sites, they will consider it as a sign of high-quality content and reward your site with better rankings. You can check a site’s Domain Authority for free here. Make sure your white label SEO provider is not posting guest posts on low-domain authority sites, as this can have negative consequences for your company. The content needs to be stellar and should rank for keywords that are relevant to your client’s business. This comes from producing content that is optimized and contains the right keywords.
If you haven’t started optimizing for mobile yet, now is the time to do so! If you don’t have an app or mobile website, it might be time to invest in one. If your site isn’t responsive, now is the time to make sure it is optimized on mobile devices. Make sure that all of your content is easy to read on small screens by making sure headings are not too long, and paragraphs are not too dense with content.
Make sure that images are sized appropriately for mobile devices and that they have alt text descriptions so users can see what the image represents when they hover over it with their fingers. If images are not supported by text descriptions, then add text descriptions in a table below each image so users can get a better understanding of what each image represents without having to click on them (this also helps with page speed). Also, ensure that the site is inclusive and that differently-abled people can access it as well.
Voice search is quite possibly the future of SEO. You need to make sure that your website is optimized for this kind of search on Google and other search engines like Bing or Yahoo. Presently, people use voice search more often than expected, and this trend will continue to rise throughout 2022. You can ask your white label SEO provider to use a Google keyword planner to help you understand what keywords you should be targeting when optimizing for voice search.
Artificial Intelligence (AI) and Machine Learning (ML)
AI and ML are at the center of many industry conversations, such as those on chatbots, smart assistants, and AIs that can write news articles or compose music. When it comes to search engine optimization (SEO), AI is highly relevant for its ability to identify names, entities, places, and more. With artificial intelligence platforms, a white label SEO company can streamline keyword research and reduce human error in reporting metrics from a tool like Google Analytics.
Make sure you’re the company that provides white label business SEO services is making use of live video channels such as Facebook Live. People want to see what’s happening right now. Live broadcasts often gain massive followings as viewers tune in to watch something happen in real-time. Even if you don’t have an audience yet, your followers will grow quickly as soon as you start streaming live content regularly.