Amazon has proven time and again to be an incredibly useful tool for driving results for eCommerce businesses. Many have found a lot of success in selling their products on Amazon in addition to marketing on their site, and have been delighted with what they’ve been able to accomplish on the platform.
But what can you do to take your results on Amazon to the next level? Having an SEO strategy in place is a surefire way. Please take a look at our must-have elements for your Amazon SEO strategy.
Round Out Your Brand
What is your brand, and how can you advertise it best to your clientele? Many people associate a business’ brand with their logo or company name, but a brand can go deeper than that. Many people have been known to return to the same store and purchase the same products. Why? It’s because they have established a relationship based on trust and loyalty with that particular brand.
So what can you do to help people associate your brand with quality products and services, something that they would want to return to over and over again? Take some time and sit down with your team to round out this idea and how you can implement it in your strategy with selling on Amazon.
Know Your Keywords
Understanding which keywords your business and products are ranking for is a great place to start when establishing your Amazon SEO strategy. Whether a buyer is using general terms or more specific keywords related to what you offer, it’s essential to have a firm grasp on what you’re ranking for so that you can implement the right optimizations to help people find your products.
Once you know what you’re ranking for, take those keywords, and apply them in different parts of your Amazon listings, such as your product titles and descriptions. It helps Amazon recognize your relevance to those keywords so that they can direct people to your product.
Have the Right Images
You’ll want to make sure that you’re well equipped with the right kinds of images to help potential buyers see your products.
Many prefer to see lifestyle images or pictures of the products in action, while others would like something more simple, such as the product with a plain white background. Take the time and effort to make sure you’re using the right format, such as JPEG or PNG, and use high-quality images for advertising your products. Creating a video of your product in action is a fantastic way to make the final push for sale with a buyer.
Stock Up and Price Right
One quick way to lose your ranking is to run out of stock. No one wants to visit a product page for something they intend to buy only to find that it’s out of stock and that there is no projected date when it will be restocked. Do what you need to ensure that you stay on top of your inventory and that you’re scheduling shipments at an excellent pace to keep your stockroom full.
You’ll also want to make sure that you’re getting the right price for your products. Please do your research to see what your competitors are selling their stock for, and keep in mind that having the lowest price is not always the best way to go. Set your price as close to your top competitor’s as possible- this can do wonders to legitimize your product.
Push for Product Reviews
A great way to establish trustworthiness and credibility, both with Amazon and with buyers, is to have the right amount of product reviews. Around 90% of users prefer to read a handful of reviews before taking the plunge and making a purchase, so driving some product reviews is a surefire way to show buyers how useful your product is.
You might consider creating an email campaign inviting those who’ve recently made a purchase to leave a review or implement a product sampling program where you send free samples in exchange for a product review.
It’s also important to note the fact that Google loves reviews. They’re a fantastic way to help you rank for more keywords- customers often use keywords in their reviews, and Google notices that. Google also likes it when a company responds to product reviews. It shows them that you’re attentive and care about what people are saying about your product and services, and is a great way to build trustworthiness, both with Google and with prospective customers.
So take the time to respond to those reviews- it will be worth your time!
How Can You Improve Your SEO Strategy?
As you consider your SEO strategy on Amazon, take some time to think about how you can implement these points to better drive the results you’re looking for. You don’t have to go at it alone- consider taking advantage of some Amazon SEO services from Evolved Commerce to help drive optimal success. Dedicating the right amount of time and energy to your SEO strategy is well worth it, so consider what you can do to take things to the next level for your Amazon listings!