Every day, around us we can hear people requesting their telephones for Assist… OK Google, where’s the nearest Vegetarian Restaurant? OK Google, how do I reach to the airport in the fastest possible moment? We’ve got many similar platforms helping us locate the information we are searching for such as Siri, Cortana, Skyvi (Siri like helper), Robin, Jarvis, Dragon mobile assistant, and alike. Smart Voice Assistant and fresh ones are coming up and also are here to stay.
In short, together with the advancement of mobile technology and Artificial Intelligence (AI), Voice hunt is huge at this time and it’s only getting more popular daily. It is not incorrect to state that we’re in the centre of a voice hunt revolution. The current statistics display the rise of the number of users of voice as a technology and the numerous tendencies that have added to the ease of routine activities of life and work in the present tech occasions.
Voice research has grown 35x because 2008 (KCBP) and 25 percent of the Favorite Windows 10 desktop searches are done via voice. As per a Google survey, 41 percent of adults and 55% of teenagers use it daily and another facet being that 20% of Google mobile queries are voice searches. However, because widely believed it’s surpassed cellular devices also and people are speaking to their own desktop computers and smart speakers.
Quite soon intelligent speakers will be a norm and based on predictions by 2020, 50% of hunts would be the voice and soon keyboard based search is going to be a thing of the past. Search by your voice is 3.7 times faster than typing. So it’s a simple equation; quicker searches translate to faster answers.
How do we optimize content for SEO in voice search?
Because it’s very easy, it is being utilized more often and in more places than in the past. Google reports that “near me now: hunts have grown by 150% during the last couple of years. With advancements, voice recognition technology is simply getting better day by day and search engine technology chiefly of Google is currently 95% true. However, for SEO professionals it’s a struggle as much has changed in how content has been optimized for this new way.
The timing hence is perfect to pay additional attention and focus on voice conversation and begin implementing and integrating SEO approaches that may increase opportunities to show up in voice outcomes.
Together with the availability of its features and personal voice supporters like Siri, Cortana, Google Assistant, Google Home, Amazon Echo, and the Apple HomePod, people have started migrating to get voice search and there is a paradigm shift in how people search. Instead of text-based searches such as “hair stylist Bengaluru,” those utilizing voice hunt can ask a query as though it is a conversation or simply like speaking to a different person: “OK, Google, where should I go to get a haircut?”
In the Event through voice search, you can listen to your personalized “flash briefing” together with information regarding local weather forecast, local news highlights, and what’s on your own calendar and other fast tidbits of matters as Siri knows you are interested in. This is a terrific time saver at the times we live. Convenience and time-saver may be the best excuse to change to voice search.
The market is flooded with search assistants such as Amazon. The newest Harman Kardon Invoke smart speaker includes Microsoft’s virtual helper Cortana to answer questions and manage smart house technology to streamline operations and tasks. Soon there will be a profusion of these devices. According to reports on ZDNet, Alexa is going to soon be added to personal computers (PCs) and laptops from Acer, Asus and Hewlett Packard (HP) making it a significant challenger to Cortana.
Half of the smartphone users utilize voice technologies, and of those, one in three use it daily as per ComScore. As an SEO, one needs to have a solid comprehension of a number of these search strategies that could help in rank up. With a thorough comprehension of these strategies and effectively using them on your website, one can increase the likelihood of being the answer to a query.
Some basics of voice search:
When you are optimizing for voice hunt, you need to think about SEO differently. Unlike standard search queries on a computer, these questions are more than their text counterparts; however, they tend to be three to four (or more) keywords in length. Therefore it is imperative one change the way you do keyword research and consider longer long-tail keyword phrases.
Search queries have a tendency to specifically ask a query and use keywords like that, how, what, where, finest, where, when and why. Use these phrases in your articles. Additionally, you have to ensure your website and its content to fulfill SEO best practices.
Voice search best procedures:
Create Voice Lookup FAQ Pages:
This question keywords are on the rise and Google wants to give their customers 30 and word answers. Voice search results are also 1.7 times more likely to come from an FAQ page when compared with desktop effects. FAQ pages may rank for hundreds to thousands of distinct inquiries. Voice searches are more natural and less robotic than keyboard searches and they’re significantly longer than computer screen searches. But that doesn’t mean you want to create 1000 pages optimized around 1000 distinct voice search terms.
In actuality, one of the most surprising findings from the analysis was that less than 2 percent of results had the exact keyword in their title tag. The most important thing would be to write content using natural language and embed lots of long tail keywords in your articles. In this way, a single page can rank for lots of different voice search queries.
Optimize the website loading rate:
It’s also been noticed that sites that arrive with swift loading abilities have a lead in Google Voice search outcomes. Interestingly, the voice hunt brings quicker results which mean your answers will be sent at lesser time.
With the launch of Speed Update from Google, now you can have a clearer image of how your website can raise the ranking within the search engine and also know more about its indexing. It might be possible that search engines utilize such programs to add in their calculations which may impact your website ranking. Therefore, you have to be assured that the site loads ASAP.
Buy Mobile Optimized:
Make sure the website is always Mobile friendly. Because most of the users use smart telephones, this stands as one of the crucial elements. Voice is perfect and easy for cellular searches. According to statistics 60% of mobile searchers ‘at some point in time’ utilize a voice hunt. It’s more convenient as you don’t have to type and its main benefit can be found in the fact it makes room for multi-tasking.
Use structured data:
This might help in normal searches but not too apt for search. It was found that utilizing Schema doesn’t significantly contribute to this variable but might improve the research visibility in the general sense.
Excellent content which answers audience questions:
That is where Content comes into full attention. Employing natural language that’s conversational might end up being a sensible approach. Also, if the material is shared substantially it can mechanically leverage the quotient. Though social media sharing isn’t a variable used for rank, it only boosts the position of the site find speed. A recent study shows that Google will answer voice search queries with 29-word results. So, it’s important that your content answers someone’s question in 30 words or less.
In such a scenario it will not make sense to write a 30-word blog article. An interesting trend that is discovered is a simple fact that voice impacts how people look. Firstly, we notice that the searches are more and the hunts are more conversational. But, you need to include short, concise answers in your own content.
Build link authority:
It is a known fact that backlinks are regarded as a key component for a search engine when ranking a page. However, it is drawn that for voice hunt this really does not affect considerably. As Google must give away hastens information it might rely just on domain authority within webpage jurisdiction.
This usually means that Google will show a reliable site than decoding the hyperlinks that may be useful but that need more time to be analyzed. It follows your site must be SSL certified which guarantees Google regarding the jurisdiction of the site.
Aside from this the factors like using Alt text and tags:
For images, making presence through online snippets, easy navigation, strong site hierarchy, reviews, and answers can fuel the search engine optimization aspect.
As a Leading Digital Marketing Agency in Mumbai, we are ready! Are you ready to get your content to appear in voice search results? If so, then Begin optimizing your content for voice.
I am SunderbharathiReddiar, Co-founder of the Go Lead Digital – Digital Marketing Agency in Mumbai. I cherish working in the digital world by introducing more people as clients and at the same time making a living out of it.