Thought For the Day: Internet and Innovation should have no boundaries

These days, people search out products and services on the internet. They are in research mode and often purchase through the e-commerce platform.Gone are the days when people consult with paper-printed catalogs of products or consult the phone book to search out a business or service.However, with the benefit of putting things online comes a replacement hazard: your content disappears in the associated ocean of knowledge.

Search engines are quick and precise for users who understand what they are searching for. However, once it involves a general search, narrowing down results to a smaller, additional-manageable pool becomes more sophisticated.

As a business owner or manager, you supply your product or services to a neighborhood market, however, if you do it online you’ll doubtless serve the entire world, reaching a world market.Of course, the entire world additionally becomes your competition. So, it’s more vital than ever, for easy use and high search rankings, that you properly use keywords.


First, let’s look into the fundamentals. The keyword is one of the vital components of a web search. People consult with a search engine to search out a series of words relevant to their interest. They also use speech recognition and virtual assistants, like Google Assistant, Siri, Cortana, etc.

The search engine uses those same words to scan the whole net.

When it discovers content that matches the keyword criteria, it presents the search results and ranks them according to the factors like quality, relevancy, popularity, engagement, etc.


But it all starts with keywords. For instance, if you sell dog care products and food, you ought to use keywords like a dog, dog food, dog care, or pet care on your website. If your website doesn’t mention dogs, a search engine will not acknowledge your site’s relevance regarding dogs or dog care products. You wouldn’t reach your target market.

There is, however, such a factor as overdoing it, and this can be wherever keyword cannibalization comes in.

Too Much of a decent factor

In the past, search engines like Google, bing, yahoo, etc were less complicated. They conducted searches and allotted rankings according to less complicated algorithms. It eventually became a crystal rectifier to rampant abuse of the search engines as techniques like “keyword stuffing” became widespread.

Google wants to suppose that the content on an internet page may well be relevant if it used a keyword usually, thus unscrupulous content producers would merely embody identical words hundreds–or even thousands–of times to spice up search rankings.

Today, keyword stuffing is one of the worst stuff you will do, and it’ll hurt your search rankings. Algorithms react raspingly to deliberate keyword stuffing. Keyword cannibalization is an occasional side-effect of this effort to penalize keyword stuffing with lower search rankings.

Keyword cannibalization happens once you have too several identical or similar keywords unfold throughout the content on your website. As a result, a search engine like Google cannot make out that content to rank higher. 

It suggests that it’ll provide a higher ranking to the online page you do not mean to rank. It’s going to lower the rank of all the pages that share these keywords.

So what are you able to do to avoid this?


Identifying Keyword Cannibalization

It is quite simple to spot attainable keyword cannibalization issues on your website. Usually, researching the lines of Domain + keywords can give you the knowledge you are searching for.

For example, if your dog care business has the website name “DogCare.Com,” and you needed to seem for keyword cannibalization for pet food, you’d rummage around for DogCare.Com, dog food, and similar variations.

You get a listing of results, however, are they those you want? Is that the petfood weblog post you wrote a long time ago, beating over your most up-to-date and additional vital one? If so, this can be an ideal example of keyword cannibalization. Fortunately, there are many ways you can do to place a stop to the keyword cannibalization.

Ways in which to forestall Keyword Cannibalization

Merge Content

If you have two sites that do similar things, like an internet page recommending smart pet food and other recommending dangerous pet food, you will need to require all this content and place it on one page.


This resolution does not essentially work for each state of affairs, but very often, merging content can each alter and increase your website performance on SERPs (Search engine results page).

Delete Content

You need to think about deleting content, especially if it is not relevant to your website. If your business has grown up, and somehow that older, less skilled, personal post victimization bound keywords remains ranking over your required website, then delete the content. If the content does not exist, then neither will the matter.

Remove Keywords

If you wish to keep up some specific content for alternative reasons and, therefore, a keyword is not crucial, then removing it is invariably an associated possibility. It might be a slower, additional tedious method of doing things—manual solutions sometimes are—but it is the virtue of being easy to implement.

Alter Your Internal Linking

If you have a website that links to alternative content on your website, then the links themselves are also components that you will improve. For search engines like Google, bing, yahoo, etc. links are vital. Thus, if you embody a link to an original piece of content or web content, a research engine might rank the coupled content higher.

Try the interior linking of your website, so lower content links to the content you wish to spotlight and rank. By doing this, you signal the results page, (SERP) that the coupled content is that the one that ought to be prioritized. Doing well on SERP remains crucial.

Change inward Link Requests

It is one of the tougher types of cannibalization to deal with, however; it is vital. Another issue that Search engine considers ranking search results according to the number of people that have connected back to your content. While researching your website, you realize why old content remains ranking over your newer, additional relevant content. It is that alternative websites are making those links.

If those links are with influential websites, you should use software to trace backlinks, then contact the webmasters to request that they change or delete the links. Within the ideal state of affairs, they’ll exchange the recent links you don’t need with the new ones that you seeking to rank, and you’ll be able to strengthen your SEO ranking.


Current search algorithms are way more subtle and discerning once it involves search ranks.

Good content is usually getting to be the foremost vital consideration in obtaining a decent ranking, but keep in mind, do not cannibalize keywords. It will assist you with higher visibility of your supposed content and gain the eye it deserves.

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By Ankit Chauhan

Ankit Chauhan  is a software engineer by education. He is the Founder, Author and Content Strategist at Digipro Marketers. He is currently into digital marketing services. He is a Vskills Certified Digital Marketing Master and also holds a B.Tech degree in Information Technology. He is into digital marketing from the past 6 years.

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