The search engine giant Google has recently rolled out its latest algorithm update Broad Core on June 3, 2019. The update is not about penalizing poor quality content but improving the relevance factor. Displaying appropriate search queries is to understand the queries as well as content and not including spam.

The new update is about how Google understands user queries, web pages, and balancing the two aspects to offer relevant search results to internet visitors. Then, what are you supposed to do about the Broad Core Update? According to Google, nothing needs to be done. It is ideal to wait for some time because the updates take around a week or 10 days to have an impact. The core update has a wider scope and website quality is still important. There is no doubt about the same.

In case your website is not performing, do not ask what to fix. Ask why Google does not consider your site to be relevant anymore. Focus on what is more relevant to a website that helps it rank better in the SERPs.

According to an article published on, it is essential to drive traffic to your website. The best way to do is keeping your readers in mind. By showing the best quality and relevant search results to the web visitors, you can be in the good books of Google. Read on to learn more why Google algorithm updates are not always about penalties.

Understanding algorithm updates

Panda and Penguin algorithms are the worst feared algorithm updates of all time. It is true that Google algorithms affect your website. It happens when on-page and off-page SEO rules aren’t followed and reaches specific thresholds. However, when a site’s ranking drops all of sudden, it is impossible to determine whether a website was affected or not affected by a certain algorithm update. Leaving manual penalties, the search engine giant does not reveal when and how a website is affected due to some algorithm update.

With crawl data, one can understand which signals the search engine picks up. The goal is attainable through a website audit. How long would Google take to pickup improved signals? The answer to that question depends on how frequently the search engine crawls and indexes a website. When it comes to small websites, they manage to benefit quickly from their crawl budget. On the contrary, multi-page websites with adequate crawl budget end up wasting crawl prioritization signals and can take up to several months or sometimes years before the sites are crawled again.

Do algorithms fail?

Yes, they do. In an ideal situation, Google should detect and sieve 100 percent of the Google Webmaster violations. However, the harsh truth is that it does not. As far as search is concerned, it is a complicated aspect and no one can come up with some precise algorithm at par with human inventiveness.

Though there have been numerous algorithm updates to detect spam, many websites still cut corners and dodge rules from the Google perceptive to outsmart their competitors. That is why you will find manual penalties or manual spam actions. Through these manual checks and the occasional report on the webspam operation, Google has been successfully keeping spam websites under control for all these years.

Reasons why websites penalized

Yes, there are many reasons to penalize websites. When you compare manual penalties against Google algorithms, the impact is the same. However, there are many differences from the point of view of search optimization. For beginners, manual penalties lead to a message in GSC, focusing on the problems identified. Google not only offer transparent information regarding the violations but also share tips and hints to solve the issues identified. In simple words, it is more or less similar to manual penalties. If your website is penalized, the owner can figure out the status of the site easily.

Manual penalties fade out with time

Yes, they wane eventually though Google is tight-lipped as to how much time it takes to remove manual penalties. The search engine at irregular intervals states that it takes much time to remove the manual penalties. Not addressing the problem will not help, considering the adverse impact it has on websites violating Google search feasibility and the SERP position lost.

Google penalties do not wait

Google penalties will not wait for the website to be crawled again so that rankings boost again. The ideal solution is asking Google to revoke the penalty using a dedicated method as in reconsideration request. Google does not say how much time it will take to remove the manual penalties. In the same way, the search engine giant does not provide any hints or answers as to the estimated time to process reconsideration requests.

Penalties and algorithms affect websites

It is essential to remember that both penalties and algorithm may affect a website at the same time. If you are looking to improve your site’s health, then search visibility and commercial accomplishment matter a lot. That is why you need to manage both penalties and algorithms because they are relevant aspects. Therefore, you must conduct regular technical audits and ensure that Google Webmaster Guidelines are followed religiously. The compliance checks are necessary.

Please note that Google updates its Webmaster Guidelines without creating much noise. It is important to highlight the changing trends and realities of modern internet in a better way.

If your website has quality and relevant content for the users, your site will not be penalized. You must also use the relevant keywords that describe your products and services in the best possible way. Then, do not overdo keywords or produce spam content. It will not help. However, not all algorithm updates mean a website penalty.


Therefore, do not fear penalties and Google algorithm updates. Sudden and surprising plummeting search rankings are meant to filter out irrelevant sites. Once you understand the purpose of the algorithms and the panic fades away, you can improve your rankings in the SERPs or speak to Houston SEO guys.

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By Pete Campbell

Pete Campbell is a notable management consultant and digital marketing expert. He is quite experienced in the field of web marketing as well as website designing.

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