Thought For the Day: Internet and Innovation should have no boundaries

Commencing a new online business is not easy and making it successful in the long run is even more challenging and complicated. 

The majority of startups usually give up and fail despite their hard work and efforts. But it is not like startups can’t make it larger, they can make their business up and running successfully online with the selection of right digital marketing tools. 

Reliable Digital Marketing Company in Gurgaon makes use of varied digital marketing tools to help startups to cut through the complicated labyrinths and create intelligent and results-oriented digital marketing strategies which can yield desired results.     

With the right digital marketing tools, you will not only optimize the website for search engine ranking but also put your potential customers first. 

Below you will come across some effective digital marketing tools that startups need to integrate into their arsenal to optimize their new brand for the digital marketing arena and reach the pinnacle in this game. 

1. Google Analytics


Google Analytics is the free online marketing tool that must be an integral part of your digital marketing strategy. It allows you to add the analytics code into your new website which enables you to track the activities and behavior of visitors. 

Many marketers believe that it is a traffic tool, but it is more than a traffic tool. It can help you shape the future of your digital marketing strategies. It lets you see the origin of traffic, check the behavior of visitors, check the statistics and shape your campaigns accordingly.    

2. MailChimp


Email marketing is a crucial part of your digital marketing strategy. Since YouTube, Facebook, Twitter, and Instagram are the primary platforms used for the development of a brand, you are bound by this limitation. 

Email provides you with the platform through which you can develop a good relationship with your customers and ultimately create effective leads. 

MailChimp is an email marketing tool that comes with a host of useful features. From email management to social media sharing buttons to templates for professional emails and personalized contact forms, you will find over 40 features in this email marketing tool    

3. HubSpot


All in one marketing tool, HubSpot must be an integral part of your digital marketing strategy, especially when it comes to sales, CRM software, and marketing. It is the priority of all start-ups to keep the marketing funnel in the correct order and this is where HubSpot helps you out without any hassles. 

Hubspot can manage Blogging, social media, analytics, SEO, marketing automation, email, calls to action, website and lead management. It is widely used today by startups for inbound marketing. 

DigiExcel which is one of the best Affiliate Marketing Company in Gurgaon suggests using this tool for all-round online marketing.      

4. Buffer

Buffer is another free to use online marketing tool that allows you to streamline and organize your social marketing strategies efficiently. It is widely used today for scheduling and publishing social media campaigns. 

This tool allows you to post several times in the day on various forums and makes the process simpler. You start optimizing the social media content and Buffer helps in maintaining its presence. 

5. Charlie       

 Charlie is an online address book where all crucial data of customers are stored including the phone number, names, social media profile of customers, interests, links and their bio. 

This is the ultimate digital marketing tool for start-ups that are looking to make huge sales, approach new clients and close the deals quickly. Being aware of what might grab the attention of the opposition is an exceptional sales pitch. 

6. Canva

When it comes to catching the attention of the viewers you need to be creative with the content that you are posting online. The most efficient way to enhance user engagement is by publishing some excellently designed and informative content. Canva is the online marketing tool that helps the start-ups to create designs which look highly professional. 

Canva can be used for a variety of purposes to engage people with online postings. You can design social media posts, brochures, flyers, posters, logos, blog graphics, letterheads, and presentations. 

Use these online digital marketing tools to save energy and time, while optimizing your campaigns and website for higher rankings on search results.   

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