Thought For the Day: Internet and Innovation should have no boundaries

Do you ever wonder why your blog never gets enough readers after putting so much time and effort into your content? 

In this post, we explain the top reasons, why nobody reads your blog. In addition, we will demonstrate how to change the game of your content for your brand by making the most of it. 

This piece of content started in the year 2023 and now it is 2024, blogs are considered a crucial part of the content marketing mix for any brand.

A blog can be fun, but having others read and share your content can be even more enjoyable. The problem arises when you don’t receive any readership for your blog posts.

It is entirely up to your content and promotional strategies to gain traction. Have a look at the following reasons why nobody reads your blog. 

Consider these reasons why your blog is not getting attention:

1. The rise of chatbots and other automation tools:

Chatbots and other AI tools that have the capability of Generative AI have enabled a lot of newbies with little or no knowledge and created a whole bunch of content. It has greatly impacted the audience they might think it’s AI-generated. But here comes the catch AI content can also be detected. So don’t worry bloggers carry on the good work.

2. Your blog does not have a suitable direction

Wiredus is one of the top digital marketing agencies, providing various marketing services like SEO, content marketing, website development, etc. But what would happen if you arrived at our blog next week to discover we had written a blog on an irrelevant topic that is out of context? Of course, this is not true for news journals and blogs that cover almost everything because of their wider reach. If our team started writing blog posts on random, inconsistent topics every week, we would quickly lose readers. That’s right!

First, ask yourself: Does your blog offer content that people want, on a regular, reliable basis? You can drive traffic to your site with one compelling article, but you won’t necessarily retain them. For brands to establish themselves as industry experts, they must use blogging. Decide on the niche you will focus on – and stick to it.

3. You don’t use the power of SEO

When you clicked on a Google search result back in the day, you often found a spammy blog post full of ads with no value. It was common back then to stuff keywords into your blog posts to trick search engines. It would still rank highly in search results even if the article is unintelligible and worthless.

Fortunately, things have changed. A golden rule is to write your content for your audience.

Several things can be done to improve the SEO of your blog posts and articles, although getting traffic to your blog post can’t be accomplished overnight.

Include keyword phrases in titles, subheadings, and body copy.

Monitoring and improving your content’s SEO can be done with the help of tools and plugins. You can drive traffic to your blog post using social media, links on your website, and links from other authority sites. Getting your blog post in front of industry influencers by writing highquality content is one way to boost your visibility. The likelihood is that they will mention your site in one of their future blog posts if it is valuable to their target audiences.

4. You are not considering adding images 

For readers, reading 1,000+ words of plain text can be overwhelming. Keep your audience engaged by using images in your posts. By doing this, you’ll help them understand the structure of your content. This also works with other forms of media, such as videos and social embeds. In addition, you can also use GIFs in your blog posts.   

You can find free stock photos on many websites if you don’t have enough. You may want to check out Pexels and Unsplash,

5. You do not have an editorial calendar

Did you ever subscribe to a new blog and love getting their emails in your inbox only to have them disappear after weeks?

Staying on top of readers’ minds and providing Google with fresh, updated content requires a consistent schedule. Establish a schedule that you can stick to.

Whether you do it once a week or twice a month (although we recommend more) is up to you, but keep at it. It’s okay if you miss a day or have something come up occasionally, but try to keep your schedule at 98% or better.

Using batch writing will help you stay on top of your posting schedule. As a result, you can create the content and stay on schedule.

6. Too Many Advertisements

Are you familiar with those blogs with tons of advertisements screaming at you? Was it a pleasant feeling? A few advertisements on your blog are fine, but overcrowding your content with links and banners will turn your readers off. It is considered one of the top reasons why nobody reads your blog

Additionally, blogs that contain a lot of advertisements typically load slowly, which is detrimental to search engine optimization.

The most effective way to overcome:

It would be good if these were limited. When you put up advertisements, you should optimize your blog for speedy loading and your hosting provider has the bandwidth to accommodate them.

When writing promotional posts, try to write them so the reader can benefit from them, for example, by providing valuable information.

7. You’re not encouraging email subscriptions.

When you acquire new readers coming to your blog, wouldn’t you like them to stick around? You can do this most effectively by getting them to subscribe, especially via email, since email subscribers receive notifications directly in their inboxes when updated content is posted. As a result, subscribers have to learn about upcoming content, which makes them more passive despite their value.

You must learn more about displaying your blog subscription form prominently, use call-to-actions within your posts to promote the subscription and add a blog subscription checkbox to your landing page forms in this post. Your content will be more likely to attract loyal subscribers and fans if you can convert casual readers into subscribers! 

Your readership will grow when you consistently publish high-quality, relevant content with value, and share it with your network.

You can expect a healthy ROI if you use blogging strategies correctly.

To learn more about growing your business digitally, get wired with us to get free tips on digital marketing tailored specifically for you. In the comments, let us know about other topics you are interested in. 

Disclaimer: The views expressed in this article are the author’s own and do not necessarily reflect DigiPro Marketers’ views. However, we try our best to maintain the quality of the blog post and edit it accordingly.

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