Thought For the Day: Internet and Innovation should have no boundaries

Keep an eye on these trends and upcoming ones so that your social media advertising policies are always on point.

Social media is not an idea that is new to the marketing world anymore. It has become a necessity in today’s time as all your customers are using social media in some form, and if you want their attention, you have to be on it and make it grow.

Even though many businesses are now on social media and are using it to promote their business, it is not working much for them. The reason is that your posts get only three hours of visibility on social media, that is why you have to work hard to ensure that your posts find themselves in front of the target audience.

If you are looking for ways to advertise your business correctly, these tips can better help you. Let’s take a look at them.

1. Design different content for different social media platforms

Every social media channel is unique in its personality and the way it presents the content. So, don’t try to upload the same content on every channel. Curate every content according to the social media channel because a user is loyal to the platform. Thus, they would appreciate your content more if it follows the personality of the platform.

For instance, if you want to share your blog on Facebook, make sure it has an informative headline and an entertaining and relevant summary. For Instagram, you can share a visual that you have on the blog. On Twitter, you have to share the blog with a witty tweet.

LinkedIn is for maintaining a professional platform, so the content that goes there should be according to that.

2. Find the right platforms

There are numerous social media platforms, and you cannot handle all of them, and you don’t even have to. You must be on at least 2-3 social media so that you can cover the entire target audience. But to figure out which one will work for you, you have to do research and see your audience dislikes and likes and which platform they use the most.

These details will help you make sure you are active on the platform that your target users use.

3. Don’t forget to add CTA

CTA or call-to-action is a vital addition to your content. When you add CTA to your post, you give a clear direction for the audience, letting them know what the next step is. Also, a CTA doesn’t have to be complicated. It can be as simple as ‘learn more’ or ‘check our website.’

If it is possible to add a CTA button on social channels, do that. Otherwise, writing it in bold letters or in a way that attracts the audience is a must.

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4. Tag your associates and ask them to share it

If you have written a great piece of content or shot a product advertisement at a famous location, tag the relevant people on that post while sharing your content. Also, send them an email to let them know the same and ask them to share. It will promote your business and help them too,

On similar notes, if you quote someone or use a source for information, let them know, tag them, and ask them to share the news.

5. Work on improving engagement

A business is not using its platform for fun. For them, engagement is imperative if they want good results out of their social media accounts. That means engagement. To improve engagement on your social media, you have to interact with the audience.

So, reply to their DMs and comments. Get involved with discussion or ask a question that is sure to get lots of responses. Moreover, use the stories option on Instagram & Facebook and social media to interact more by doing live sessions, asking questions, doing polls, etc.

6. Have top-class customer service

Many businesses use social media to improve and provide quick customer service like Airtel uses twitter for resolving complaints. If you are thinking of doing the same, make sure your response is immediate. No one will follow your social media if you are not quick in solving their problems as everyone wants fast solutions and interaction in real-time.


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By Prince Kapoor

Prince Kapoor is a seasoned Marketing Analyst and Blogger. With his skills, he has been helping fellow marketers and brands worldwide.

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