Social media networks experienced tremendous growth in their user base and popularity in the last few years. And undoubtedly, the most well-liked platform that has changed the whole scenario of social media usage is Instagram.

Instagram provides visually rich content, making this platform the most accepted amongst all other social media platforms. Businesses even embed the feed on their website from this platform using tools like the Instagram widget. The embedded feed makes the website vibrant with its visual-based content and creates a good impression on visitors.

Instagram provides a great platform for businesses to showcase their content and win customers and audiences. The huge user base of the platform acts as a great opportunity for marketers to grow their business and attain more sales.

Many brands are leveraging the power of Instagram to grow their business and enhance their brand awareness. And fashion and fitness brands are no exception. To be candid, fashion and fitness brands can extract more benefits from the platform than brands of different industries. 

If you own a fashion brand or own fitness-related business, Instagram is the perfect platform for you to showcase your products to a large audience. You can use Instagram photos, videos, stories, and various other features for marketing your brand. It helps to attain more views on your product and eventually increase your sales.  

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Why Instagram Is Imperative for Fashion and Fitness Websites:

Instagram is beneficial for your business in every aspect. Here are the top advantages of using Instagram for your fashion and fitness brand websites.

1. Provides visual content 

When it comes to fashion and fitness brands, images and videos create more impact than any other medium. Even from a marketing perspective, brands pay more attention to visual-based content compared to text medium. And this is because audiences like to see more visual content.

Visual contents are more engaging and vibrant hence attract attention. Another factor that makes visual content an essential part of marketing is that visual content remains fresh on the viewer’s mind and creates more impact.

It is most important for you to showcase your brand and its services or products through a picture of you as a part of the fashion and fitness industry. And as due to the overdose of social media, it is easier for people to show their interest and appreciate the project. They just have to tap a like button. And you get to know the reception of your product. 

More likes, views, or comments also increase your content’s reach; hence, people outside your local boundaries and social circles get to know about your brand. And hence, by using visual media and Instagram, you can drive heavy traffic towards your business and attract a crowd for your business.

2. Helps you to establish your brand

Instagram provides you with a great opportunity to establish your brand and obtain some identity. You can use the visual medium to showcase the characteristics of your brand. There are tons of ways to express your brand and its philosophy. For example, if your brand provides garments, you can display colourful, playful, happy, and enthusiastic content. It helps to get some recognition and establishes your brand.

You can also develop a theme for your account and create an impression on your audience. You can even follow a pattern for posts as it attracts audiences’ attention. For example, if you own a shoe brand, you can display pictures of your shoes in a specific fashion; it becomes your brand’s identity. Or, if you own a fitness brand, you can follow the pattern you show before and after pictures of your customers. It helps you in two ways; firstly, it helps you build a pattern of your brand and secondly, by showing customers transformation, you can provide social proof of your brand.

You can establish your brand, make unique selfhood and build an aura about your brand.

3. Enhances your creativity

People get highly impressed with creative content. And in any aspect of business or even life, creativity plays a crucial role in expressing yourself and spreading your message. 

As the millennial generation today prefers images and videos over text. Keeping this fact in mind, Instagram keeps on upgrading and provides various features that you can use to showcase your creativity and impress the audience. 

Here are some amazing features that you can use and gather more crowds for your business:

IGTV: It allows you to post longer format videos. Initially, Instagram allowed users to upload a limited length video, but IGTV lifted all the restrictions on the time limit. You use this feature to explain your brand’s story or provide behind the scenes as people love watching this type of content.

Instagram Reels: In recent times, there is a tremendous amount of growth in bite-sized video, that is due because these are short, entertaining and to the point. Reels allows you to make 15-30 seconds videos. And they get a good amount of traction, and Instagram provides a great boost to these reels.

Instagram Stories: Stories stays on the top of the feed and remains for 24 hours and hence, provides a great opportunity for you to use this feature to create hype for your new product or you can also give a teaser of it.

The Last Words

Instagram is a great platform that helps you get amazing traffic for your website, and if you use it smartly, you can gather a huge customer base, attain more sales and establish your brand. Tools like Instagram Widget provide additional assistance as these tools are compatible to show visual-medium contents, making your website engaging and interactive. So, if you are into the fitness or fashion industry, then having Instagram is a must.

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By Daisy Smith

I’m Daisy and I’m a digital marketer & technical writer. I’m passionate about exploring and writing about innovation, technology, social media, and digital marketing trends.

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