It can be difficult for small businesses to succeed in Search Engine Optimization. This is because so many companies are competing with you, and it can be hard to rank high on the search engine results pages. However, if you have a strong strategy and put in the work, you will see SEO success!
Here are eight ways that a local company can harp on Search Engine Optimization:
- Focus on your industry keywords
- Local Element in your Content
- Encourage social media sharing of your content
- Keep blog posts short and sweet
- Use Google Adwords Keyword Tool
- Build links back to your site
- Optimize Headlines and Page Titles
- Page Design and Usability
Let us learn these points in detail:
1) Focus on your industry keywords
keyword research is the first step to Search Engine Optimization. It is crucial to find out what keywords your competitors are targeting with their content and how you can be different from them.
Once the right words are determined, make sure that they appear in the title tags of your blog posts and on every page of your site. To also optimize for industry-specific keywords, use the appropriate keywords in your company description, which will also appear on Search Engine Result Pages.
2) Local Element in your Content
Localizing your content strategy will help your small business succeed in SEO. Content that is specific to a particular geographic area will have an increased chance of ranking well for local searches on the search engine result pages.
For example, if you are running a restaurant, you’ll want to include information about where your ingredients come from and what types of food you offer to rank high for nearby searches.
It will also help you rank well for your regional industry keywords, as people searching for those terms in that area are likely to be more interested in your business.
You can still get traction with nationwide or international keywords, but it’s essential to include local information if your target is local first.
3) Encourage social media sharing of your content
Social media in this era is more important than ever. It is a place where content can be easily shared and allows you to reach potential customers who might not have found your content otherwise.
It would be best to encourage social media sharing of your content by creating share buttons for all major platforms, including LinkedIn, Twitter, Facebook, and Pinterest.
It’s also helpful to see if the content from your blog can be shared on these platforms as well.
Share content that is valuable and shareable – it will help you get more traffic and leads.
4) Keep blog posts short and sweet
Blog post length is essential. However, it can be difficult to get blog posts that are too long onto the front page of search engine results pages, so keep your blog posts short and sweet!
The goal of a blog post should be to make it easy for people to read through the content quickly on their phone with an attention span of just seconds.
A good blog post should be no more than a thousand words long.
5) Use Google Adwords Keyword Tool
Google Adwords keyword tool is an excellent resource for small businesses to succeed in SEO. It provides a variety of information such as the number of monthly searches, competition level, suggested bid price, and more!
It is also helpful because it will provide closely related keywords that your competitors often target.
This tool can be used to find industry-specific phrases or words which will give your small business an advantage.
It is important to note that it only shows the estimated number of monthly searches for these keywords and does not guarantee that your page will rank on the first page of search engine results pages.
6) Build links back to your site
Backlinks are the links back to your site that are on other sites. The more backlinks you have, the higher your site will rank in search engine results pages.
There are three main ways backlinks can be created:
- Building backlinking content
- Exchanging links with another business’s blog post or website
- Paying for a link from an SEO company
7) Optimize Headlines and Page Titles
Optimization of Headlines and Page Titles is a vital part of succeeding in SEO.
Headlines should be compelling enough for the reader to click on them, and page titles need to include keywords that are relevant to what your site is about.
Your Meta Title will also show up as a title at the top of search engine results pages, so make sure they’re both optimized!
8) Page Design and Usability
Website design and usability are essential components of succeeding in SEO.
It is essential to create a website that will be easy for your customers to use and the search engines crawling it.
A good page design should have straightforward navigation with text links instead of images or buttons, confusing shoppers looking for specific items.
Usability testing is also essential and should be done to ensure that your website is easy for the search engine crawlers.
It’s also a good idea to have a mobile version of your site available, as more people are accessing websites on their phones than ever before.
Hiring an SEO Specialist for your small business will take your SEO to the Next Level as it is challenging for a small business to manage SEO on its own. Search engine optimization is not a one-size-fits-all, and different strategies will need to be tailored.