A/B Testing

A/B testing, also called split testing, compares two or more versions of a webpage or app against each other to determine which one performs best. It’s a powerful technique, that can help you make data-driven decisions and improve your website’s conversion rate. A/B testing is a practice used in CRO ( Conversion Rate Optimization )

Earlier it was a practice that the long form of content with many words rank well on search engines but with the advent of Generative AI, the scenario has changed.

Here’s a brief overview of how A/B testing works and how it can improve your conversion rate:

1. Aim a goal 

For your website or app. This could be increasing the number of sign-ups, sales, or any other action you want users to take. We put the goal in the first place because the primary objective of A/B testing is to improve the conversion rate.

2. Create Multiple versions of your web page or landing page

Create multiple variations of your page (version A and version B), with one element changed that you think will impact user behavior. If version A and version B give approximately the same results you can use version C and version D.

3. Split your audience 

Suppose you have a landing page, or website set up for collecting user signups (of course with the user’s consent) randomly so that some see version A and others see version B.

4. Allow your tool to collect data

The next step is to allow the A/B experiment to run on the page variant to observe how each version performs to your goal.

5. Analyze the results 

You have to determine which version successfully achieved the desired outcome. You will get to know about the result, let’s say you have more signups in version A then you have to consider version A as the winner.

By using A/B testing, you can systematically evaluate changes to your user experience and ensure that any modifications improve your site’s performance. It’s a key component of Conversion Rate Optimization (CRO) and can lead to significant improvements in business metrics.

Would you like to know more about how to implement A/B testing or about specific tools you can use?

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By Ankit Chauhan

Ankit Chauhan  is a software engineer by education. He is the Founder, Author and Content Strategist at Digipro Marketers. He is currently into digital marketing services. He is a Vskills Certified Digital Marketing Master and also holds a B.Tech degree in Information Technology. He is into digital marketing from the past 6 years.

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