Keywords are integral to all aspects of an SEO campaign from acquisition and link prospecting to usage and on-site placement. Knowing precisely which terms to actually target and ways to target them could either deliver amazing results or culminate in a massive flop. You need to define and categorize your keywords as that would prove to be quite helpful in effective link outreach, as well as, community building online that are essential for driving relevant traffic to your website. Let us explore some of the commonly used keywords to boost your SEO.

Generic Keywords

These are quite generic and unspecific terms which are used in the search. For instance, digital cameras or tennis shoes would be regarded as generic keywords. While coming up with an organic search stratagem, experts generally avoid these generic terms because they are supposed to be highly competitive. Moreover, they are not adequately specific to the actual content of the sites. However, if you succeed in ranking for any generic keyword, your website would be getting a reasonably good amount of traffic.

Broad Match Keywords

Broad match terms are supposed to be the very core of search engine optimization. For instance, when you use terms such as Canon T21 Digital Camera or Red Tennis Shoes they would come up with a much intense engagement and better opportunity as compared to a generic term. Optimizing for such broad match keywords would provide reasonably good traffic with not too much competition.

When a searcher uses broad match keywords, he is looking for something specific and so optimizing for such terms would present an average conversion rate. Broad match keywords are very much at the hub of things and generally, they are highly recommended because of moderate cost or competition and CTR. When a site is based predominantly on these sorts of terms they should be performing pretty well.

Long Tail Keywords

Long-tail keywords are known to comprise more than three words. According to, “Think of these as the sentences that get typed into Google. Something like “how do I set the aperture on my Canon T3I digital camera” would be considered a long tail keyword. Long tail keywords might not be the biggest traffic drivers to your site but if you rank for a long tail term you will get traffic due to its specific nature and low competition.” As per AdWords perspective, long tail keywords are surely going to be the most cost-effective and are bound to be stronger as compared to broad or generic keywords.

Market-Defining Keywords

Market-defining keywords actually are supposed to be phrases and terms used by your target audience while discussing your industry or business. These phrases are generally, quite generic and broad. As such, they are often very difficult to rank for as compared to others. However, they are still regarded as extremely important.

These terms play a pivotal role in on-page optimization. You may incorporate these terms into all your site pages as per SEO best practices. They are responsible for kick-starting your content creation.  These terms are also, effective for link acquisition and community-building purposes. Often market-defining keywords would be unveiling certain amazing sites within your industry that you could consider partnering with.

Customer-Defining Keywords

Customer-defining keywords actually are the precise phrases and terms your customers are known to use for defining themselves. What names are used by your clients to call them? How are others in the group referred to by your customers? These two vital questions would help in revealing these robust keywords. When you start using these keywords, you could discover some fantastic insight into the way your target audience speaks and the effective way you could frame your website to successfully entice them and even motivate them to interact. Once you clearly understand precisely how your target audience or clients define themselves, it would be easier for you to generate better content, come up with really more effective and contextually-apt links. This way you could build authentic and robust connections online.

Product Keywords

Product keywords are meant for describing what you sell. You need to be specific while listing out or researching such product keywords. For instance, if you are in the business of selling computers, you must include brand names such as MacBook Pro, Dell laptop, Surface Pro, etc. Such terms would be helpful in discovering great prospects and opportunities to come across really specific niches very much within your specific target customer segment. They are an excellent starting point for generating targeted content specifically for your blog.

Related Vertical Keywords

Related vertical keywords seem to be terms and phrases within the ecosystem of your target customer segment. These terms would be ranging from customer industries to suppliers; however, they must have an explicit connection with your primary target audience. These related vertical keywords are great for unraveling new prospecting opportunities. They are instrumental in building a robust community comprising like-minded people.

Geotargeted Keywords

Geotargeted keywords are core to the success of your local rankings. As per Google, around 50 percent of your audience who had used a smartphone to conduct any sort of a local search actually visited a shop within a day. We further understand that about 34 percent of the people who had used a tablet or computer for conducting the search also, went to a shop within a day. If you define your geotargeted keywords, it would be useful in targeting local groups, prospects, and events your business brand could engage with or your company could sponsor. Local SEO is supposed to be a robust technique of boosting influence and reach within your own industry. In case, you are running a physical store, local SOLUTIONSPIRE SEO would be successfully driving targeted traffic to both your physical store and online site.


While looking for, using, or organizing keywords, you need to be really patient. You must have the tenacity to hang on and keep digging. The more efforts you put in searching and investigating, you would unravel excellent stuff. You must prepare an organized list of terms or phrases and accordingly develop your plan of action. Optimize your site first. Focusing on your outreach is your next goal. By effectively, using these keywords you would be successful in building a community that would be driving your website to the right path.

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