Email marketing is the primary tool in today’s digital marketing world. You need to be very careful and accurate while choosing Email marketing software for your businesses. You want to expand your business so, you need the perfect and valuable email marketing software.

To achieve and attract more and more of your leads that will further get converted into customers and clients, you need easy-to-use and compatible email marketing software for your business. However, as there are more than 400 email marketing tools available, it becomes challenging to precisely choose the best software for your organization. 

Email marketing combined when combined with CRM strategy and email automation tools, it can help keep customers engaged, track their consumer journey, and give a boost to your sales. When using email marketing software, you will be able to automate your marketing pipelines, track your data, send more and better emails, and build a sturdy relationship with your customers and clients.

Having such a kind of software can help small businesses, and email marketing companies approach audiences and clients directly in their inboxes, ensuring great perceptibility and engagement, ultimately leading us to potential and valuable customers and prospects.  

It would be best to use your email marketing software correctly and accurately, as this is the most potential and focused platform for reaching your target customers and clients. It further helps in generating a lot of revenue.

If you combine your email marketing strategy with the Inbound marketing strategy, it will help you promote your website. You can also communicate with clients about your products and services or anything else that adds value to their needs.

Here, in this article, we will discuss the concept of email marketing and the best email marketing software for your small businesses and email marketing companies.

What is Email Marketing?

Email marketing is the activity, or we can say the operation of aiming basically on your clients and consumers via Email. 

Email marketing is a series of emails sent to audiences and website visitors over a specific time frame with one simple goal in mind, i.e., to generate more and more leads and convert them into potential clients and consumers. 

More than 80% of people in the world check their emails regularly. Now, just because of this, Email marketing is the accurate problem resolver for attaining clients’ confidence and building healthy and long-lasting associations with them, which will further assist you in producing leads and sales.

CRM email marketing also provides email marketing accuracy that gives a force and boosts the best CRM strategy to establish and manage a more enhanced and improved direct marketing with consumers and clients.

Managing and supervising a small business with CRM marketing creates a positive vibe for making robust email marketing campaigns with your targeted consumers.  

What do you mean by Email Marketing Software?

Email marketing software is of great use and adds significant value to your business or brand. With this software, you can examine and administrate your contact lists, plan, sketch, send engrossing and gripping emails, and track whether these emails were opened or not by the audiences or subscribers. 

Many of you may think that this software will be challenging to learn and understand and treat it as a burden. But this is not the case. Getting started with email marketing software is not a very difficult undertaking. Many software in the lineup have affordable starting plans, and some even offer onboarding services for new customers. 

This software helps build a consumer base with great honesty, nurtures leads, and increases direct sales, not to mention brand cognizance every time a subscriber clicks on your Email. Sending bulk emails demands time-consuming procedures, including planning and managing a list, segmenting it into different sections, sending the actual emails, and creating feedback reports.

Email marketing software does away with these and automates much of the manual processes. You can also examine how your email marketing campaign is being conducted. It further enables you to change the campaign at once for better and positive outputs. 

There are many factors and aspects on which the buyer of an email marketing software depends. It includes:

  • A/B Testing
  • Feature set
  • Integration
  • Easy-to-use
  • Affordable
  • Responsive display
  • CAN-SPAM Compliance
  • No of emails you can send via the software per month

What are the five best Email Marketing Softwares for your small businesses?

Here are some of the five best email marketing tools to make sure that you hit the mark every time successfully.


To expand your business at a macro level, Hubspot development service provides a very reliable email marketing software tool that is fully packed with many different features and specifications. That is also for free of cost. This software enables you to craft professional emails that captivate and expand your customer base and generate more and more leads. With the drag-and-drop email builder feature, you do not need to ask your IT department or designers for any assistance. When combined with the Hubspot email marketing software, Hubspot Email can customize and modify related emails based on details such as website activity and form submissions. The HubSpot email marketing software is free of cost for up to 2,500 email sends per month and the personalized solutions starting at $45 per month.


You will be astonished to know that the Mail Genius email marketing software is entirely free of cost. This software supervises and examines your emails and discovers the feasible activities that might send your message to the spam folder. This email marketing software discards all the possible ways you can practice to circumvent landing in the spam folder along with useful guidance and transparently to simplify how to fix any problems you may face. 


If you want the license to explore over 200 email templates to make an efficient and smooth email design process, the AWeber email marketing tool is the best as this can help you attract and captivate your consumers and clients. 

This software tool merges your email marketing account with other online services to enhance and upgrade several business functions. Suppose you further integrate your account with the most popular shopping cart software.

In that case, you can have a transparent view of the customer’s buying activities where you can perform in-depth analysis and segregate potential and valuable customers and clients. With so much ease and simplicity within your grasp, you can take advantage of consumer details and information to enhance and improve marketing techniques. 

This software is a paid one where a monthly plan starts from $20, which provides 450 subscribers, unlimited emails, and a 30-day money-back guarantee.


If you are expecting some great features and specifications from your email marketing software, including message customization, merging with E-Commerce solutions, in-depth analysis of information and data, and much more, this Drip software is the best one to choose. 

It includes a pair of well-defined tools that can further help you create influencing and promotive image-navigating marketing and follow-up messages focused on the potential and valuable consumers and clients. 

In the beginning, this tool is free to use and allows you to lodge up to 150 subscribers. The basic package starts from $45 per month for 2000 subscribers, and the pro pack starts from $80 per month for 4500 subscribers.


The ToutApp email marketing software has found its place in the best and most profitable email marketing software worldwide just because of its functionality and features. This software clarifies many of your doubts in a very transparent way, which is as follows:-

  • Did people respond to your emails?  
  • Did you answer all your emails?
  • Did your emails get delivered or not?

ToutApp involves CRM amalgamation and in-depth examination with complete observations. 

It gives you full clarification to know exactly how your emails are doing at any given stage of the process. The ToutApp email marketing software tool provides a free 16-day trial account, and the basic package starts at $40 per month. 


I honestly hope that this article has helped you find the perfect email marketing software for you and your business. 

As soon as the time comes to choose the best email marketing software for your businesses and email marketing companies, you will consider your budget and marketing needs. 

If you have just started your business and have low revenue, try to go first for a free software trial basis. 

The list above will surely help you choose the correct decision and the best email marketing software for your business, which will further help you expand your business at a macro level and convert potential leads into valuable and profitable clients and consumers.

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By Rohit Yadav

Rohit serves as a Digital Marketing Executive in the leading <a href="">Hubspot development company</a> named Techno Softwares and there he handles all works related to SEO, SMO, PPC, SME, Content Writing and E-mail Marketing Works. He use to publish his articles on

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