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Search Engine Spam Penalties

What is a Search Engine Spam Penalty?

A search engine penalty may be a retaliatory action being taken against a website involving in deceptive or black hat SEO practices.

Penalties will vary from as very little as down rankings to as severe as absolutely blacklisting from the search engine’s index.

These are some of the Search Engine Spam Penalties you should watch in the year 2018.

Very Less Or no Content at All

Google Panda is an algorithm which targets very less content or content that is filled up with images. This penalty targets whole domain and you might see your organic traffic from Google going down. Google Panda also hits irrelevant content that does not provide value to readers.

Blog Comment Spam

Blog Comment can be referred to a spam by adding a comment for a backlink that doesn’t raise a relevant question or contribute a relevant thought or compliment to the article.

But even that doesn’t cowl it – as a result of I additionally suppose that relevant comments left with the incorrect intent will be spammy.

If Google founds that your most of the backlinks are from irrelevant or spammy blog comments you can be in a lot of trouble and can even be penalized.

Cloaking/Hiding Content

Cloaking is an SEO practice in which the content or information rendered to the end user is often different than the content rendered to a  search engine or a web crawler for better indexing.

In this technique, a software known as cloaker is often used to create cloaked content that search engine crawlers are not able to crawl. Cloaking is an illegal practice and is considered a Blackhat SEO technique and is not advisable to use.

Here’s what Google has to say on Cloaking

Cloaking refers to the practice of presenting different content or URLs to human users and search engines. Cloaking is considered a violation of Google’s Webmaster Guidelines because it provides our users with different results than they expected.

Some examples of cloaking include:

  • Serving a page of HTML text to search engines, while showing a page of images or Flash to users
  • Inserting text or keywords into a page only when the User-agent requesting the page is a search engine, not a human visitor

If your site uses technologies that search engines have difficulty accessing, like JavaScript, images, or Flash, see our recommendations for making that content accessible to search engines and users without cloaking.

Keyword stuffing

It’s one among the most seasoned spam procedures on the books, in any case, it’s as yet getting utilized, and furthermore, the web indexes still don’t think that it’s powerful.

Web crawlers inform utilize words you might want to be found for on your pages. Alright, I’ll give them those words again and again! anyway concerning one hundred times in an exceeding push? that work for you, Google? extremely, no, it doesn’t. That is “Keyword stuffing,” and it may get you fined. Anyway, as a rule, is simply over and over again? There’s no right answer here, any way you’d amazingly got the chance to visit extremes to make this extra shot in.

Hiding content

Practice of hiding  content so that no human is able to see. For this You would conceivably fabricate the content white, hence it mixes with a page’s experience. In doing so, you may have spammed a search engine.

Web indexes don’t care for something covered up. They have to discover everything that a human can read. Try not to shroud content, regardless of whether by abuse outlines, text styles, display: none or alternate infers that therefore a visitor can’t see it.


It’s far-fetched that all locales can get the chance to adapt to these issues, any way you should deal with any DMCA takedown notices that appear in your Google Search Console account. Take in extra concerning the Pirate refresh and theft inside the accompanying classes.

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By Ankit Chauhan

Ankit Chauhan  is a software engineer by education. He is the Founder, Author and Content Strategist at Digipro Marketers. He is currently into digital marketing services. He is a Vskills Certified Digital Marketing Master and also holds a B.Tech degree in Information Technology. He is into digital marketing from the past 6 years.

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