The great possibilities of Instagram had helped in improving visitor engagement levels for businesses, big and small. That is the reason why brands are leveraging the power of the photo-sharing platform to reach out to a global audience. Instagram has a maximum conversion ratio compared to other social platforms like Facebook, Twitter, or Pinterest. Consequently, every designer is trying to create a symbiotic relationship between Instagram and web design.
According to an article published on https://www.huffpost.com, you can build a larger audience base with the use of Instagram photos, videos, and tools. There is no doubt about the same. Coming back to Instagram and web design synchronization, here are some of the best tips to achieve the same:
Create a central point of attraction
You need to build a central point of attraction on your business website so that you can follow the Instagram design feature. You can achieve this with the use of high-definition visuals as the focal point of your site.
Study your website carefully and spot the aspects that you want to highlight and use it as a central point. Make sure you design smooth, easy, and practical navigation menus and buttons so that visitors can see what they want to view. Take some time in achieving this goal. There is no need to hurry.
Focus on functionality
Your goal is to delight your website visitors with a similar experience they enjoy on the photo-sharing social platform, Instagram. Then, to achieve the same, you should change your web page design or layout to improve the functionality of your overall site.
Use identifiable icons and clear backgrounds. You can achieve this task by taking inspiration from Instagram. Provide your users with a seamless website browsing experience so that they spend more time on your site as well as your Instagram business profile page. With enhanced user engagement, you will gain real Instagram followers.
Use logos properly
To survive in the competitive market, you need to stay updated with the latest trends in design, and that includes your website logo. You can study some of the best logo designer profiles on Instagram to draw inspiration to revamp your website logo design and write a catchy tagline. The makeover is essential if you are planning to rebrand. The aspect is more essential when you want to take your web design to the next level and create a perfect synergy with Instagram.
Make sure you design your website logo professionally because that is the face of your brand. The logo frequently relates to your business and therefore, you should redefine the design and make necessary tweaks to match with the new aesthetic aspects related to your brand.
In some situations, you may have to redesign your entire business website. The best way is drawing inspiration from reputed Instagram profiles of web designers.
Now that you have these tips handy, you can create the best synergy between Instagram and web design. Use the power of the photo-sharing site to redefine your web design and boost traffic and sales.