As businesses spend billions of dollars on SEO marketing, the need for substantial conversion has increased exponentially. Now, more than ever, businesses are investing their money online to receive quantifiable monetary returns.
Whether you’re an established enterprise or a startup that’s just expanding its digital presence, getting returns on your SEO investment is necessary to keep you going. This is where conversion optimization services come into play.
A big part of an optimal conversion rate optimization agency is solid link-building to gain a visitor’s trust and encourage them to do more than just look at your content.
In the blog below, we’ll cover everything from explaining the concept of conversion optimization to building link-building strategies that can help you achieve this goal. Get started right away!
What is Conversion Rate Optimization?
Conversion rate optimization is the process through which websites increase the traffic towards them and then prompt the visitors to take a desired action. The desired action can be anything from making a purchase to subscribing to a package.
What is Link-Building?
Link-building is one of the oldest and most popular techniques to generate traffic on a website. Through link-building, businesses can publish their links on other websites and attract visitors to their end.
Why is it Popular?
Link-building has a number of benefits, including:
- Improved website traffic
- Strengthened domain authority
- Better Google ranking
- Higher SEO scores
- Increased sales and revenue opportunities
Can’t You Just Buy Links?
You might wonder, why can’t websites just pay off other websites to get their links published? While this has been a practice in the past, it’s no longer encouraged by Google. In fact, Google has issued warnings against purchasing backlinks or opting for link-building tactics that are dubious with the intent to spam.
So Here’s What to Do
So you can’t buy backlinks unless you want to be penalized by Google. Here’s what you can do.
Forget Tactics and Make a Strategy
Instead of looking for short-term tactics to improve the conversion rate on your website, look for comprehensive and long-term strategies. You can also reach out to a reliable conversion rate optimization agency to devise a strategy.
Expand Your Outreach
Expanding your outreach refers to building a network. This is done by approaching relevant websites with a high domain authority to establish rapport. You can also offer to publish their links on your website and, in return, add your links to their sites.
Stay within the Niche
Earlier, shady conversion rate services that sought to improve their client conversion rate published links on all kinds of websites to just spam the internet. This isn’t a good practice anymore, and staying within your niche is said to drive better results. When you’re building a network, make sure you’re approaching websites that are relevant to your industry and have a good reputation on Google Search.
Opt for Guest Blogging
Guest blogging is one of the best practices for link-building. Guest blogging allows you to offer quality content to other websites, improve their readership experience, and establish your credibility as an industry expert. However, guest blogging has to be done meticulously by an expert on high domain-authority websites to yield better results.
Give to Get
Here’s the thing, you have to give something to get something. So before you head out to ask other websites to publish your guest blog or allow you to build links, offer to add backlinks to other websites on your website. This can be done through blog posts and content you publish on your website.
Capitalize Your Mentions
If you’re looking for e-commerce conversion rate optimization, you must think of ways to capitalize on being mentioned by reliable sources online. This can be done by developing infographics, editorial links, and industry-relevant listicles.
Use Social Media to Your Advantage
Some people may tell you that social media cannot work for conversion rate optimization. However, if done right, social media is a great platform to publish your website’s links and drive traffic to it. Establish a social media page and add links for your landing or sales page in the bio. You can also drive traffic to your web pages with frequent social media posts containing your website’s links.
Be Consistent in Frequency and Quality
While you’re working hard to get your links published on other websites, don’t forget to put out quality content on your website. Conversion rate optimization best practices from expert agencies include regularly updating the client’s own website with quality content that builds a visitor’s trust and encourage them to take action.