Modern customers are very selective. They look for perfection in all businesses they interact with. That’s why it is important to make sure your website delivers the best experience possible to them.
A website that looks bad or is outdated has higher bounce rates. People just don’t trust a site that doesn’t fit modern aesthetic preferences or doesn’t have a distinctive style.
But your site doesn’t just need style, it needs substance as well. An attractive design will extend session times by a small margin, but it won’t fool the audience for long. If the site isn’t user-friendly, they will leave.
This article shows you how to strike a good balance between user-friendliness and great website design.
1.White Space and Simple Website Design
Your website design shouldn’t have severely distracting elements that draw customer attention away from the content. That’s why it is necessary to incorporate white space in it. A study by Crazy Egg concluded that white space can increase visitor attention by around 20%.
White space and minimalist design don’t just improve attention but also helps with retention. Visitors are able to understand the content better, which can help increase conversion rates. Here are some of the biggest benefits of including whitespace:
- The empty space around the content draws customer focus to the content.
- White space makes it easier for customers to scroll, which is beneficial on small mobile phone screens.
- Pictures related to products and services stand out clearly.
- Customers are more satisfied if the web pages have sufficient white space.
- White space creates a clean, minimalist design.
Adding this space and keeping the design minimal doesn’t just improve user experience, but can also help your website look great on all screens. That’s why many experienced designers consider it one of the most important elements of website design.
Also Read , 10 Reasons Your Websites Bounce Rate is High .
2.Optimize Images for All Platforms
Most website pages have rich images that are meant to draw customer attention. But these images are often a double-edged sword. If you don’t optimize them properly, they can slow down page load times.
Page load speed is an important aspect of user experience and has an impact on your website ranking. Surveys indicate that users expect page load speeds ranging from 3 to 4 seconds. In fact, if your website takes more than that to load, they will abandon it. Around 47% expect a site to load in less than 2 seconds.
By optimizing images, you can improve your page load times. Even a second of improvement has a big impact on your conversion rates. You can reduce the file size without compromising the quality of the picture.
Your website doesn’t just perform well, but it also looks great if you have optimized images. The pictures look great and aren’t blurry or pixilated on the mobile platform.
3.Optimize the CTA Buttons
Most internet users today have become accustomed to certain design elements of a website. For example, they know the logo at the top of the page often acts as a button leading back to the homepage.
Similarly, customers also have some clear expectations from CTA buttons. You need to make sure the CTA button is located exactly where you would expect it to be. You must also ensure it has the right action word and is highlighted in the right color.
The best way to ensure you have the right CTA button is to test it carefully through A/B testing. Determine which version has the best response from audiences before you include it in the website.
Make sure the button is powered by actionable words that create a sense of urgency. Words like “subscribe now” or “order today,” are a great way to encourage action.
Optimizing the CTA button will definitely improve customer experience. It will also help your website look purposeful and professional.
4.Add Bullet Points
No one wants to read a big block of content when they visit a website. Most internet users skim articles instead of reading it, which is why bullet points are essential. Only 20% of readers finish reading content.
Most of them will just read the headlines, subheadings, bullet points, and highlighted words to understand the content.
Adding bullet points allows you to break down all key information into bite-sized pieces. These are easy to read and don’t require much focus. There’s also clear white space around every point, which increases user focus.
Bullet points help increase session times and improve the overall user experience. That’s why it isn’t surprising that most content creators use them liberally.
These points don’t just improve readability, they also improve the beauty of your website. Bullet points present information in a neat and organized manner. It ensures the web page looks structured and professional.
5.Remain Consistent in your website design
It is important to remain consistent in both design and content on all your website pages. Inconsistent websites confuse users and can cause a lot of disruption. It can compromise the user experience and increase bounce rates.
Consistent websites have a smooth flow of design and content. The navigation is predictable and easy, which improves the user experience. Consistent websites should have:
- Same color scheme and design theme.
- Similar style of graphics and images.
- Similar style of content and voice.
- Same spacing and amount of white space.
- No difference in font choices and sizes.
The website design and feel change drastically from one page to the next, users will lose their trust in you.
Consistent websites also look great. They look stylish, professional, and clean. That helps improve the overall sessions time and ensures you don’t have to worry about users abandoning your website.
You can find many examples of beautiful but unusable websites on the internet. Similarly, you can find functional, but ugly websites on the internet too.
If you want to avoid the mistakes made by others, explore these websites and make note of things that make your experience unpleasant. That can help you with your own web design endeavors.
Justin Kemp is working as a Jr. content writer and blogger with Ethane Technologies. He can be seen blogging about digital marketing, SEO, SMO, PPC, etc.