Website has become an essential tool. Did you know that around 2.4 billion people use the internet every day and around 90% of them have converted in some way? They either purchase products or contact a company. Around 58% of them are online just to shop.
This shows just how important websites can be for business. This platform also allows you to take advantage of affordable and effective digital marketing.
Launching a new website is always an intimidating process, but you will be successful if you have a good plan. This article provides a step-by-step guide on how to launch a new website.
Step 1 – Choose a Website Designer
A website is at the center of your online presence. It isn’t wise to cut corners development of this platform. Many business owners attempt to make a DIY website, but that can do more harm than good.
A good web designer won’t just make a pretty website, but also make sure it appeals to your target audience. Here are some factors to consider:
- A designer will look into your industry, competitors, and target audience to come up with the most appealing design concept.
- They’ll make sure the platform is secure and well structured.
- A designer will also handle the regular maintenance and upgrades of your website.
- You will get a custom design that represents your brand well.
As you can see, a professional designer can help a lot during the new website launch process. With their help, you can be certain your visitors will have a good first impression.
Step 2 – Choose a Good Hosting Platform
Around 40% of your audience will abandon your website if it takes more than 3 seconds to load. While the website speed is influenced by its structure and design, it is also influenced by the hosting platform. Here are some factors to consider while choosing a hosting platform:
- Uptime – The last thing you want is for your website to be down and not accessible just because the hosting platform is down. This has an impact on the user experience.
- Speed – Make sure the hosting platform provides good speed capabilities. It is important for your site to load in around 2 to 4 seconds. Slow websites don’t just have a higher bounce rate, but also lower ranking on search engine results pages.
- Customer Service – Business owners and hosting service providers usually have a long-term relationship that lasts for several years. That’s why it is important to prioritize customer service. Poor customer service can make it very difficult to run a website.
A good hosting service will make your life as a website owner easier. If you want to see good results, it is best to avoid shared hosting programs and invest in something like a VPS.
Step 3 – The CMS Question
CMS stands for Content Management System. This platform makes it easier for website owners to edit, alter, and upgrade their websites. They can carry out these changes from the domain instead of getting into the host server.
CMS also provides a reasonable structure to a website. Most CMS platforms available today ensure the site is SEO friendly as well. There are several CMS options available today. You need to compare the pros and cons of each platform before making a choice. Your options include:
These are just some of the many platforms available. WordPress is the most popular CMS, especially for news media or blogging. Joomla is more suitable for e-commerce platforms. It is a good idea to check CMS comparison articles to get more information.
Step 4 – Create a Brand
Creating a good brand is essential if you want to stand out. The website’s design philosophy should match your brand. For example, if your brand wants to portray an image of sophistication and glamour, your website design should represent that. The design should be clean, with elegant lines, and sophisticated colors.
Make sure the brand and website message is created with your target audience in mind. The last thing you want is for there to be a disconnect between your brand and your audience. Creating an audience persona can come in handy at this stage.
Step 5 – Create Stellar Content
No site is complete without content. A website copy should be well-crafted, accurate, and informative. The content will be the anchor for your keywords and help you rank higher on search engines.
Content also allows you to communicate and establish a relationship with your target audience. If your voice and personality come through in the words, visitors will be more inclined to convert.
Step 6 – Optimize for SEO
SEO is one of the most versatile and effective marketing strategies available today at affordable seo packages. You can optimize your website for SEO and gain better visibility on search engines. This strategy is important because 88% of consumers research online before they buy anything. Moreover, most consumers focus their attention on the first few results and don’t bother looking at anything else. That’s why it is necessary to optimize your website to ensure it is visible at the top.
Step 7 – Test Everything
Testing is the best way to determine whether different components of the website will perform well before launch. By A/B testing things like logos, CTAs, and other such components, you can ensure you get the best version of your site online.
You should also check for broken links, bad pages, misaligned images, and other such factors. It is also a good idea to experience the site from the visitor’s perspective as soon it is live to ensure there are no issues.
Once you have gone through all of these steps, it is time to launch the website. As soon the portal is live, take time to create a few PPC ad campaigns for it. It is also a good idea to announce the website launch on your social media platforms.
This will help bring the initial traffic to your website until SEO starts drawing people in organically. After these steps are complete, your website is successfully launched.
Shiva Kushwaha is a Jr. Content Writer working for Ranking By SEO. He has written on different digital marketing topics including, SEO, Link Building, Content marketing and so on…