The quality of your website content certainly matters. Nonetheless, choosing a personal domain name is crucial. It is the first step to achieving your goal of ranking high on Google’s SERPs. There aren’t any clear-cut rules for choosing domain names to reach the desired first page. Still, here are some tips to help you improve your SEO results.
Choose the domain name type
Once you’ve mastered the basics of how to improve your website’s ranking with SEO, it’s time to explore new opportunities. Start by exploring various types of domain names. Then, start to explore different types of domain names. Please familiarize yourself with them. Some of the most common types include:
- an entirely made-up name,
- a word combination,
- a generic name.
The advantage of made-up names and creative word combinations is that they stand out from the crowd. The former choice does not make it clear what your website is about. The latter choice constrains you about the expected content on your site. Generic names are appealing because they are easy to create. They are also straightforward in terms of the niche.
They are difficult to discover within the abundance of similar domain names. They are not as “gradable”. In many cases, this makes them the least favorable choice. All of the types have their pros and cons. You need to decide which one is best suited for your website.
Use domain name generators for inspiration
Thinking up a domain name is no easy feat. This task becomes harder when you’re under pressure to get your website up and running quickly. Luckily, there are some incredibly handy tools for finding the best domain name to get your creative juices flowing. These name generators give you suggestions based on the keywords you enter.
Panabee is a useful tool. It helps when the domain name you have brainstormed is already taken. It can give you alternatives. No matter which generator you opt for, you can always tweak the final name choice to your liking.
Go for a suitable domain name extension
The domain name extension is most often the shortest part of the domain name. Yet, you should not take it for granted. While the classic options, including .com and .net, can help you rank due to their popularity, they aren’t the only extensions to consider. You should also consider the nature of your website.
For example, an eye-catching personal domain name extension, for instance .me, is bound to give your domain name a more laid-back vibe. Thus, it’s a perfect choice for boosting the SEO results of personal blogs and sites. On the other hand, you opt for an extension that reflects your geographical location, like .us or .au. This can help you rank higher in your country.
Make your domain easy to remember
For a domain name to “stick”, it needs to be catchy and memorable. That way, the users will be capable of remembering it and recommending it to others. The last thing you want is for your website visitors to forget your domain name. They will not be capable of reaching the site again. So, you should aim for something that rolls off the tongue, isn’t too lengthy, and isn’t too complicated to spell.
Include a keyword strategically or avoid it altogether
A while ago, using exact match domains (EMDs) was the go-to technique for improving a website’s SEO results. These are domain names that involve all the keywords you wish to rank for. In some instances, they can still be effective. Nonetheless, they have not been as beneficial in the last decade. It’s difficult to find those that haven’t already been registered. For the most part, they fall under the earlier-mentioned generic names. It’s better to avoid them when aiming to achieve significant SEO results.
Although partial match domains can generate the same issue, including one keyword can be beneficial in some cases. They can work well if your keyword isn’t competitive. The Google algorithm changes often. You should always be up-to-date. You must also keep an eye out for future SEO trends. This will help your website rank high consistently.
Final thoughts
The key is to focus on what will attract end-users and think less about the theories about the Google algorithm. Choosing a domain name that you are completely satisfied with is crucial. Rebranding is going to cost you your visitors. So, take your time to brainstorm ideas and learn the basics of SEO. This way, you are surely going to achieve amazing results that even surprise you.
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